Agenda

Everything Future for the Revenue Ops of Tomorrow's Media Org

• Tuesday, June 07

  11:30 am - 12:10 pm

  The Media Efficiency Crisis

  There's a dangerous storm brewing - high growth, increasing complexity, increasing manual work, talent shortages/retention/hiring. Vendors need to help Publishers eliminate the "How-is-this-still-h...

• Tuesday, June 07

  12:20 pm - 1:00 pm

  Future of DOOH: Seizing the Moment

  DOOH is on the upswing. It’s bouncing back and is expected to come close to its pre-pandemic high with $2.58 billion in ad spending in 2022. Technological advancements like AI, 5G, and automa...

• Tuesday, June 07

  4:00 pm - 4:40 pm

  Barren Lands: Charting the Mobile Future on a Course With Limited IDs

  From Apple’s ATT to Google’s Android Privacy Sandbox, mobile publishers just can’t catch a break. The losses are cutting deep and monetizing your mobile app has never been harder....

• Tuesday, June 07

  4:50 pm - 5:30 pm

  Where Do You See Yourself in Five Years? The Future of Revenue Operations

  The revenue operations department is the lifeblood of any digital media brand, yet how it’s staffed varies wildly from org to org. Should you outsource? Insource? Recruit? Is Data Science wit...

Programmatic, Yield, UX, OMS, and so much more. This is how the work gets done. 

• Tuesday, June 07

  10:20 am - 11:00 am

  How Publishers Are Leveraging Their Data Assets to Optimize Yield in 2022

  Publishers are facing multiple emerging challenges around monetizing their inventory on the programmatic market. We will be discussing the following topics with leading publishers in the programmat...

• Tuesday, June 07

  11:30 am - 12:10 pm

  Getting in the Weeds With Retail Media

  Ever since Amazon launched it’s retail media network in 2012, other retailers have slowly jumped on the bandwagon. And why not, retail media advertising will reach $41.37b this year. For an a...

• Tuesday, June 07

  12:20 pm - 1:00 pm

  Data-Driven Ads For the Win

  These are not your mama’s ads. It’s time to get creative and turn on high-impact, engaging ads that use real-time data and interactive features to make audiences act.

  This candid...

• Tuesday, June 07

  4:00 pm - 4:40 pm

  The Secret Sauce to Boost Retention During “The Great Resignation”

  Not all organizations are in a tailspin over “The Great Resignation”. Hear what some industry leaders are doing to actually boost their ad operations game. They’ll discuss how to ...

• Tuesday, June 07

  4:50 pm - 5:30 pm

  Product Innovation at Scale: Reimagining How Digital Advertising Works

  There’s a brave new world of possibilities when it comes to content monetization -- from custom editorial products that leverage advertisers' data sets, to Discord communities, NFTs, and of c...

Video and Connected TV have never been bigger or more important to your revenue stream.

• Tuesday, June 07

  10:20 am - 11:00 am

  Revenue's Proactive Approach to User Experience

  It's the most unenviable balancing act: optimizing monetization while ensuring a benign (nay—good!) user experience. But, publisher revenue squads tend to be reactive when it comes to UX conc...

• Tuesday, June 07

  11:30 am - 12:10 pm

  The Science Behind a Sustainable Video Strategy: Your Winning Formula to Revenue Growth

  Gone are the days of glitchy video ads and pop-ups that slow down websites. We are now in a new era of video advertising in which publishers can finally return to the driver’s seat and take b...

• Tuesday, June 07

  12:20 pm - 1:00 pm

  Rev Ops to the Rescue: Hacking the Fractured Video Ad Experience

  Let's face it. The video ad experience -- whether it's on the desktop, mobile or connected TV screen -- is a bit of a fractured, janky mess. And a bad user experience is bad news for advertisers (w...

• Tuesday, June 07

  4:00 pm - 4:40 pm

  Beyond Social: Art of the Possible With Vertical Video

  Mobile devices account for nearly half of web traffic, and 80% of social platform users. This has generated a seismic shift in consumer behavior where 94% of smartphone users hold their devices ver...

• Tuesday, June 07

  4:50 pm - 5:30 pm

  What Measurement Looks Like in an Era of (Dis)Connected TV

  There’s a lot of activity happening within the realm of CTV measurement, but without standardization publishers find themselves in a bit of a conundrum. How will the transition to the multi-c...

Ops is People. Hear from the People who are changing the game. 

• Tuesday, June 07

  10:20 am - 11:00 am

  Unlock Direct-Sold Revenue With Native Ad Blueprints and Email Newsletters

  It’s no surprise that native ads have grown in popularity given their ability to increase purchase intent and generate higher brand affinity than standard banner ads. But the power of native ...

• Tuesday, June 07

  11:30 am - 12:10 pm

  Is it the Open Auction vs. PMPs?

  In 2021, PMPs took the biggest chunk of all RTB spending (to the tune of $18 billion, according to eMarketer), and that’s only expected to grow this year. Meanwhile, open market RTB spending ...

• Tuesday, June 07

  12:20 pm - 1:00 pm

  Building a More Inclusive Ecosystem

  In the advertising ecosystem, ad spend is primarily captured by a handful of large media companies, while many unrepresented players with loyal high-value niche audiences go unnoticed. How can we d...

• Tuesday, June 07

  4:00 pm - 4:40 pm

  How Publishers Are Pivoting in the Wake of Recent European Rulings on TCF

  It’s not about the TCF, it’s about the future of advertising. When the Belgian DPA’s ruling that the IAB Europe’s Transparency & Consent framework was not providing cons...

• Tuesday, June 07

  4:50 pm - 5:30 pm

  What Happens to Advertising When Consumers Own Their Data?

  Should consumers expect a monetary value in exchange for their data? Is zero-party data a real thing and, if it is, how do we use it? How do we future-proof the data ecosystem with ethically source...