Data is the lifeblood of the digital media ecosystem, but all the players in the value chain have different needs and use cases. With cookie deprecation looming, as well as increased scrutiny from state, federal and international lawmakers, what’s a publisher to do? Get insights into how other companies are propping up their first-party data strategies, testing the (many) identity solutions, as well as best practices for complying with regulatory requirements while getting the most out of your data, and more.
Hold your breath and get ready to dive deep into all things Programmatic! Your afternoon will be packed with sessions from top minds in programmatic at publishers, agencies, and brands. Debate the hottest trends of the moment: Core Web Vitals and the future of Prebid, the state of the open auction, and of course, the tools and best practices for ensuring all of those impressions are safe and fraud-free.
Everything Future for the Revenue Ops of Tomorrow's Media Org
There's a dangerous storm brewing - high growth, increasing complexity, increasing manual work, talent shortages/retention/hiring. Vendors need to help Publishers eliminate the "How-is-this-still-h...
DOOH is on the upswing. It’s bouncing back and is expected to come close to its pre-pandemic high with $2.58 billion in ad spending in 2022. Technological advancements like AI, 5G, and automa...
From Apple’s ATT to Google’s Android Privacy Sandbox, mobile publishers just can’t catch a break. The losses are cutting deep and monetizing your mobile app has never been harder....
The revenue operations department is the lifeblood of any digital media brand, yet how it’s staffed varies wildly from org to org. Should you outsource? Insource? Recruit? Is Data Science wit...
Programmatic, Yield, UX, OMS, and so much more. This is how the work gets done.
Publishers are facing multiple emerging challenges around monetizing their inventory on the programmatic market. We will be discussing the following topics with leading publishers in the programmat...
Ever since Amazon launched it’s retail media network in 2012, other retailers have slowly jumped on the bandwagon. And why not, retail media advertising will reach $41.37b this year. For an a...
These are not your mama’s ads. It’s time to get creative and turn on high-impact, engaging ads that use real-time data and interactive features to make audiences act.
This candid...
Not all organizations are in a tailspin over “The Great Resignation”. Hear what some industry leaders are doing to actually boost their ad operations game. They’ll discuss how to ...
There’s a brave new world of possibilities when it comes to content monetization -- from custom editorial products that leverage advertisers' data sets, to Discord communities, NFTs, and of c...
Video and Connected TV have never been bigger or more important to your revenue stream.
It's the most unenviable balancing act: optimizing monetization while ensuring a benign (nay—good!) user experience. But, publisher revenue squads tend to be reactive when it comes to UX conc...
Gone are the days of glitchy video ads and pop-ups that slow down websites. We are now in a new era of video advertising in which publishers can finally return to the driver’s seat and take b...
Let's face it. The video ad experience -- whether it's on the desktop, mobile or connected TV screen -- is a bit of a fractured, janky mess. And a bad user experience is bad news for advertisers (w...
Mobile devices account for nearly half of web traffic, and 80% of social platform users. This has generated a seismic shift in consumer behavior where 94% of smartphone users hold their devices ver...
There’s a lot of activity happening within the realm of CTV measurement, but without standardization publishers find themselves in a bit of a conundrum. How will the transition to the multi-c...
Ops is People. Hear from the People who are changing the game.
It’s no surprise that native ads have grown in popularity given their ability to increase purchase intent and generate higher brand affinity than standard banner ads. But the power of native ...
In 2021, PMPs took the biggest chunk of all RTB spending (to the tune of $18 billion, according to eMarketer), and that’s only expected to grow this year. Meanwhile, open market RTB spending ...
In the advertising ecosystem, ad spend is primarily captured by a handful of large media companies, while many unrepresented players with loyal high-value niche audiences go unnoticed. How can we d...
It’s not about the TCF, it’s about the future of advertising. When the Belgian DPA’s ruling that the IAB Europe’s Transparency & Consent framework was not providing cons...
Should consumers expect a monetary value in exchange for their data? Is zero-party data a real thing and, if it is, how do we use it? How do we future-proof the data ecosystem with ethically source...