Data is the lifeblood of the digital media ecosystem, but all the players in the value chain have different needs and use cases. With cookie deprecation looming, as well as increased scrutiny from state, federal and international lawmakers, what’s a publisher to do? Get insights into how other companies are propping up their first-party data strategies, testing the (many) identity solutions, as well as best practices for complying with regulatory requirements while getting the most out of your data, and more.
Hold your breath and get ready to dive deep into all things Programmatic! Your afternoon will be packed with sessions from top minds in programmatic at publishers, agencies and brands. Debate the hottest trends of the moment: Core Web Vitals and the future of Prebid, the state of the open auction, and of course, the tools and best practices for ensuring all of those impressions are safe and fraud-free.
As the nature of ad operations continues to evolve, so do the tactics that revenue leaders need to deploy to keep their teams educated and engaged. These sessions will cover topics like managing hybrid teams, ensuring that there are clear lines of communication between ad ops teams and their partners in marketing, sales, product development and finance, as well as resources for your own personal growth and development.
Brand safety discussions are too often limited to advertiser concerns about appearing next to unsavory content. But publishers are also adamant about protecting their brands—and key to that m...
Do you understand what your CRO is tasked to do? What their objectives really are?
Establishing Alignment with your Chief Revenue Officer is a foundational step toward revenue operations suc...
This panel will discuss the emerging challenges around monetization for publishers in the programmatic market. How the various methods of buying of inventory (PMP/deals, PG, PD, OA, Direct, curated...
There is a lot of talk about DEI, yet many organizations are not achieving real success. This panel of industry leaders will talk about how to make real progress
Growing from management to leadership is one thing. Continuing to grow your leadership chops is another. Join this panel of industry leaders for an honest conversation about the lessons they have l...
Call it Advanced TV. Or Addressable TV. Or Connected TV … whatever the definition, it’s clear that the lines between legacy TV, digital video and OTT are blurring, which somehow makes the space more complex than ever. Discover the biggest opportunities within connected TV offerings, what TV buyers are looking for in a fast-changing market, how to optimize programmatic video programs, and get an update on the (many) ways that the industry is trying to measure all of this growth.
TV viewership is moving to CTV at scale, creating a massive opportunity for the industry. With user adoption soaring, advertisers and publishers need to prepare their tech stacks and align their me...
It’s prime time for video & CTV, and there’s room for publishers of all kinds to cash in. (It just takes a smart monetization strategy and increasingly, an understanding of the vari...
With steady increases in streaming hours, creating engaging video content that excites and delights users and doesn’t interrupt their experience is paramount. The more personalized and releva...
In the past, publishers had to pick one business model for video: Ads or subscriptions. But the explosion of streaming platforms, OTT devices and billing options has made it possible to let users p...
Let's face it ... CTV is hot, but the current state of CTV measurement is a hot mess. From poor device-to-household matching, to fraudulent buyers (and sellers), to the abrupt Nielsen smackdown, pu...
Ad ops pros are increasingly being asked to help develop new products, ad formats, and revenue streams. From paywalls and subscriptions, to eCommerce, custom events and more, these sessions will dive into the future of content monetization, with a heavy focus on product development, tech and the resources required to build an innovative, cohesive revenue strategy.
Our annual Media Ad Sales Report (MAST) revealed a 50 percent correlation between revenue retention and growth. Which means in a media ecosystem rife with existential challenges, it was the publish...
As confusion seeps in, join this panel of experts as they discuss what a future advertising ecosystem will look like, and how to get through this period of chaos, the kaleidoscope of solutions and ...
Matthew Goldstein (MSG) is going to lead a full group (yes, you'll be involved) discussion that will get to the heart of what challenges and opportunities independent publishers face today. If you ...
Yes, the cliché is you only get to pick two, but senior management never got that memo. Let's talk about doing product right – strategies to remain nimble, structured, and profitable.<...
Rob Beeler has been meeting with a number of publishers to try to think through what the world will look like without 3rd party cookies. Here's a plan forward.