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The top minds in digital media and advertising lock horns over the thorniest issues–ones that stretch across channels, platforms, and even mediums. Learn strategies for improving buy-side-sell-side relationships; the impact of regulations and cleaner-web initiatives; how to take advantage of innovations in a rapidly shifting ad-tech landscape; and more.
Malicious actors are becoming more bold and sophisticated in their attacks on digital advertising, hitting publishers with large-scale malvertising campaigns that affect millions of users. Half a t...
Maximizing revenue in minimal time is ad ops' job. But as ad ops has gained prominence within the business org, revenue optimization has only become more complex, and its lauded efficiency is at st...
We all know the tale of the frog in the pot of gradually boiling water. Well, in digital advertising, it’s publishers and agencies being slowly cooked as big platforms turn up the heat and ma...
Malicious ads are costing the industry hundreds of millions of dollars annually, and are a serious threat to the free and open internet as we know it. Join us as industry leaders talk frankly about...
Visitor Relationship Management is a growing horizontal approach to building stronger relationships with visitors to grow and diversify revenue. VRM products leverage targeted access control and da...
Marketing technology is fast redefining digital advertising as social media matures as a marketing channels. Find out about the best technology to quickly boost your marketing efforts; bold strategies for leveraging social media channels; the keys to getting the most out of influencer campaigns; how advertisers and publishers are partnering with social platforms to the benefit of all parties; and more.
It’s no secret, people are consuming more content than ever. With smartphones and social as the primary means of accessing content, having a responsive site or mobile app is no longer enough....
The Ad Council, a nonprofit organization known for award-winning campaigns like Smokey Bear, Love Has No Labels and Seize the Awkward, taps into the power of digital content creators to reach audie...
Forgive advertising folks if they’re sick of hearing the term customer data platform (CDP) even though it’s still early days when it comes to adoption—and knowledge. But CDP is no...
Linear TV and digital video are more connected than ever, which somehow means the space is also more complex than ever. Discover the biggest opportunities within connected TV offerings; what TV buyers are looking for in a fast-changing market; how interactive ads could disrupt the space; how to optimize programmatic video programs; and more.
If only a video strategy still meant buying and filling pre-roll inventory. Nope, it’s much more complicated these days: Publishers devising their video advertising monetization strategy are ...
Hear it from the mouths of advertisers and digital publishers alike: Connected TV is a welcoming frontier with more and more viewers showing up every day. However, this has also made for great frag...
Programmers and distributors have been slowly moving towards programmatic, using mostly private marketplaces and carefully curated deals to ensure that they have full control and a safe setup. Most...
The digital age has opened a lot of doors for creative innovation, but building effective and engaging content at scale remains challenging. This track will explore how to jump on the latest creative trends; key factors for delivering engaging branded content; how live events can bolster digital efforts and vice versa; and more.
Branded content executions are the new premium in digital media—precisely because the elements, technology, and channels they leverage are completely flexible. This panel will trace the evolu...
Technology is flourishing throughout the creative world as magnificent and captivating ideas are dispatched to an ever-growing variety of digital mediums. Augmented reality, virtual reality, are in...
The line between publishers and advertising agencies is getting thinner every day. Publishers originally launched content studios to develop an alternative revenue stream focused on branded content...
Just as marketers and publishers alike are discovering new techniques and tools for converting data into actionable insights and ultimately revenue, regulators are attempting to govern data privacy. Discover how revenue analytics can breathe new life into monetization efforts; best strategies for complying with regulatory requirements while getting the most out of your data, how to derive the most from location data, and more.
From the EU’s General Data Protection Regulation to the California Consumer Privacy Act to Apple's Intelligent Tracking Prevention to overwhelming public outrage over perceived privacy violat...
While the duopoly continues to garner the lion share of ad spend, smart publishers are realizing the value of their first-party data—intent, purchase, site visitation—and layering it wi...
We love the idea of bespoke content and advertising based on data, but actually getting our heads around the concept is far tougher. Even the “basics”—meaningful content recommend...
Is blockchain just a bunch of hype? We’ve all heard how blockchain is supposed to automagically clean up the advertising supply chain and solve the big data privacy problem, but it always sou...
Smartphones and tablets were only the beginning of the mobile revolution: digital has extended its reach to virtual assistants, billboards, and even automobiles. Learn how to ride the rollout of 5G networks; the hottest marketing opportunities for digital audio and voice-activated advertising; how to take advantage of advances in digital out-of-home; and more.
One year ago, Rubicon Project, Disney, and Business Insider sat on the AdMonsters stage to discuss how Prebid.org was going to transform the way header bidding wrappers operated. Now that Pre...
Have you heard the good news? The digital audio market is rapidly expanding—and innovating to reach consumers in their cars and leverage the voice capabilities of virtual assistants and smart...
The mobile world is abuzz with dreams of ludicrous speeds and extremely low latency promised by 5G. A few handsets are already available and carriers around the globe are racing to establish any ki...
Here a screen, there a screen, everywhere a screen screen—we’re truly entering a golden age of out-of-home advertising as creatives take advantage of an omnipresent canvas to deliver wo...
It's time to take advantage of new and improved opportunities for in-app ad inventory and ramp up monetization.This panel will examine diversified revenue streams for mobile apps; challenges and op...