Defining the Future of Digital Media

March 10-13, 2019 | Miami Beach, FL

No other conference comes close to offering the community, exchange of ideas and learning opportunities of the AdMonsters Publisher Forum [drop the mic].

About

No other conference comes close to offering the community, exchange of ideas and learning opportunities of the AdMonsters Publisher Forum [drop the mic].

  • Connect with your peers to advance the digital media industry.
  • Delve into the latest topics focused on maximizing revenue.
  • Experience a unique event with an agenda you help set.
  • Interact with technology service providers and see their solutions in action.
  • Take away actionable insights for your company, your department and yourself.

Registration for this event is now only $1,595 and includes:

  • 3.5 day of discussion and discourse
  • Keynote addresses from industry visionaries
  • Attendee-led sessions and workshops
  • Small group breakouts covering a wide variety of ad op current topics
  • Sunday evening cocktail reception and dinner
  • Monday evening Tech Crawl networking reception
  • Sponsor & attendee Monday dinner
  • Tuesday afternoon off-site activities
  • Attendee-only Tuesday dinner
  • Breakfasts and lunches during the conference

Keynotes

  • Deepna Devkar

    Deepna Devkar

    VP, Head of Data Science
    Monday Keynote: Experimenting In The Revenue Lab With Data Science
    Monday, March 11 @ 9:20 am

    Publishers’ revenue teams have long been awash in data but lacking the tools and strategies to truly swim. Dotdash Head of Data Science, Deepna Devkar will explain why now is the time to inject some science into your data efforts, steps to getting your team operating smartly and demonstrate how advanced data science can be a game changer for your strategy.
  • Ishaan Sutaria

    Ishaan Sutaria

    Founder and COO
    A New WAVE in Platform Publishing
    Tuesday, March 12 @ 9:00 am

    As much as it pains publishers to lose traffic to social networks and media channels, there’s a real opportunity to further engage and build audiences with these platforms, particularly the elusive Gen Z, which has grown up highly immersed in social media. Believe it or not, monetizing platform publishing is also feasible—and scalable. WAVE cofounder and COO Ishaan Sutaria will detail the development of the community-driven sports media network and lay out keys to driving revenue away from owned-and-operated properties.

Speakers

  • Sarah Clarke

    Director of Ad Operations
  • Derek Gatts

    Global Head of Advertising Innovation and Operations
  • Sasha Heroy

    Senior Director, Ad Platforms
    New York Times
  • Scott Messer

    SVP, Media
  • Masha Kutilova

    Programmatic Operations Manager
  • Dana Langford

    Global Operations Program Manager
  • Michael Dorf

    Vice President, Revenue Operations
  • David Virenius

    Director of Programmatic Platforms
  • Sophia Wung

    Senior Manager, Ad Operations
  • Dennis Buchheim

    SVP and GM, Tech Lab
  • Louis-David Mangin

    CEO and Cofounder
  • Michael Tuminello

    VP, Publisher Products
  • Catherine Nguyen

    Director, Publisher Development
  • Jason Sigalos

    Programmatic Product Specialist
  • Ruchita Poddar

    Strategic Partner Lead - Commerce Partnerships
  • David Simon

    Partner
    Jounce Media
  • Rob Beeler

    Chairman
  • Gavin Dunaway

    Editorial Director

Sessions

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Sunday, Mar 10

Clear filters
  1. 5:20 pm - 6:00 pm

    New Monsters Welcome

    Are you a Publisher Forum rookie? Come down and hear what the next few days are about—and you'll get to meet rookies like yourself.
  2. 6:00 pm - 7:00 pm

    Welcome Networking Reception

    Meet your fellow attendees over drinks and snacks! Participants will be broken up into groups and asked to complete a (fun, we swear!) activity that will inform the agenda and discussion over the coming days.
  3. 7:00 pm - 9:00 pm

    Publisher/Sponsor Reception

Monday, Mar 11

Clear filters
  1. 9:00 am - 9:20 am

    Opening Night Reception

    Sponsoring companies join the conversation and nosh.
  2. 9:20 am - 10:00 am

    Monday Keynote: Experimenting In The Revenue Lab With Data Science

    Publishers’ revenue teams have long been awash in data but lacking the tools and strategies to truly swim. Dotdash Head of Data Science, Deepna Devkar will explain why now is the time to inject some science into your data efforts, steps to getting your team operating smartly and demonstrate how advanced data science can be a game changer for your strategy.
  3. 10:00 am - 10:20 am

    Chairman's Corner: Transparency, Teamwork and TV

    Multiple trends in the market are moving to favor a resurgence in the relationship between premium publishers and premium advertisers. The rise of OTT and resultant acceleration of TV-digital convergence are putting more pressure than ever on the industry to increase transparency between buyers and sellers. Join IAS for look at the opportunities and challenges involved in applying the same standard of measurement across both sides of the digital media/advertising ecosystem.
  4. 10:20 am - 10:50 am

    Morning Networking Break

    Time to refuel! 
  5. 10:50 am - 11:40 am

    Publisher Session 2: Pointing Buyers The Right Way Programmatically

    Brands and agencies will always seek the path of least resistance. The combination of automation and options means your site might get lost in the shuffle or bought in a way that doesn't maximize revenue for you. Stepping through a recent win with a major brand, Masha will lead a group discussion on staying top of mind for your clients.
  6. 10:50 am - 11:40 am

    Publisher Session 1: How To Make Your Ad Server Smarter

    Ad servers are only as good as the information you provide it and even then, they're not the sharpest tool in your ad stack. Using machine learning and creating a new level of decision making, The New York Times is helping better deliver the best ad at the right time.
  7. 10:50 am - 11:40 am

    Publishers Talk Back! Feedback Panel For Technology Providers

  8. 10:50 am - 11:40 am

    Publisher Session 3: When Advertising Isn't Priority #1

    Advertising isn't every publishers top revenue source. Even for pubs where ads rule it's time to explore other revenue options. This session will focus on making what ads you serve better align with the bigger mission and talk about ad ops role with non-ops initiatives.
  9. 11:50 am - 12:20 pm

    Get Ready For Media Consolidation

    As advertisers and agencies move to consolidate their spend, more and more media plans are including automated reservations as a requirement. Join Ruchita and Jason as they talk the latest trends Google has been hearing from buyers and what steps you need to take to be prepared for the future media landscape with Programmatic Guaranteed.
  10. 12:20 pm - 12:40 pm

    Question The Tech: Round 1

    The AdMonsters Editorial staff grills representatives from sponsoring tech providers about their latest developments and the future of the industry.
  11. 12:30 pm - 1:30 pm

    Lunch

  12. 1:40 pm - 2:00 pm

    Supply Paths From a Buyer's Vantage

    When a buyer hits the programmatic marketplaces, which publisher ad calls do they actually see coming from which exchanges? Jounce Media has put a lot of research into this, and what they’ve found is certain to surprise many.
  13. 2:00 pm - 2:20 pm

    Question The Tech: Round 2

    The AdMonsters Editorial staff grills representatives from sponsoring tech providers about their latest developments and the future of the industry.
  14. 2:20 pm - 3:10 pm

    Publisher Session 2: How To Prove You Are Growing Revenue Programmatically

    Many factors beyond a publisher's control impact programmatic revenue. That being said, you still want to be able to measure what's working and what's not. In this session, we'll discuss how to test and track your programmatic effectiveness.
  15. 2:30 pm - 3:20 pm

    Publisher Session 3: Consent or Else—CMPs and Data Privacy Regulation

    Word on the digital media street is that the French Data Protection Authority fining Google $50 million for GDPR violations sent publishers large and small scrambling for consent management platforms (CMPs). Leaf Group’s Scott Messer leads a discussion about CMP selection, setup, and optimization, which will open a wider conversation about data privacy, GDPR compliance, and bracing for the impact of the California Consumer Privacy Act.
  16. 2:30 pm - 3:20 pm

    Publisher Session 1: Drafting the Perfect Workflow Blueprint

    How many times have you looked at your workflow and processes and thought, “Man, if I could only get a fresh pass at drawing these”? Well, there’s no such thing as a tabula rasa in revenue ops, but there are opportunities to make dramatic changes. Sharing from his experience in his new role as VP of Revenue Operations at Univision, Michael Dorf will leads an intriguing discussion on re-envisioning workflow and processes on a large scale.
  17. 2:30 pm - 3:20 pm

    Pub-Sponsor Session: Raise Your Standards—Identity, Automation, and Measurement

    With major tectonic shifts hitting just about every aspect of digital media and advertising, publishers and tech providers are in dire need of updated standards to keep their footing firm during turbulent times. Fortunately, the IAB Tech Lab has been cooking up a storm, and is ready to serve several courses of valuable initiatives. SVP and GM Dennis Buchheim takes a deep dive into the latest developments with OpenRTB 3.0 and Ads.cert; Open Measurement; the DigiTrust standardized ID program; and more.
  18. 3:20 pm - 3:40 pm

    Networking Break

    Grab a snack to get you through the final general session!
  19. 3:40 pm - 4:20 pm

    Sparking Innovation In The Ad Ops Ranks

    Bloomberg Media has been rethinking the role of ad operations. From helping to develop creative for clients to building innovative tools, Bloomberg Media's ad ops team has undergone a transformation. Perhaps that's because Derek Gatts has a background in product. Hear what Bloomberg has in store for 2019 and how ad ops is at the center of it.
  20. 4:20 pm - 4:30 pm

    Monday Wrap-Up

    So, kids—what did we all learn today?
  21. 5:30 pm - 7:30 pm

    Tech Crawl

  22. 7:30 pm - 9:00 pm

    Dinner & Entertainment

Tuesday, Mar 12

Clear filters
  1. 9:00 am - 9:50 am

    Tuesday Keynote: A New WAVE in Platform Publishing

    As much as it pains publishers to lose traffic to social networks and media channels, there’s a real opportunity to further engage and build audiences with these platforms, particularly the elusive Gen Z, which has grown up highly immersed in social media. Believe it or not, monetizing platform publishing is also feasible—and scalable. WAVE cofounder and COO Ishaan Sutaria will detail the development of the community-driven sports media network and lay out keys to driving revenue away from owned-and-operated properties.
  2. 9:50 am - 10:10 am

    Question The Tech: Round 3

  3. 10:10 am - 10:30 am

    Confiant Tackles—and Defines—Demand Fraud

    Confiant's Demand Quality reports are the first time publishers have had benchmark data as to the security and quality issues the buy side creates for their users. In this session, we will go in depth on Confiant's latest report, looking at the Q418 and full-year data for malicious ads, IBV fraud, and more.
  4. 10:30 am - 10:50 am

    Coffee Break

  5. 10:50 am - 11:10 am

    Industry Buzz

    AdMonsters Editorial Director Gavin Dunaway jolts the PubForum audience awake with a rapid run-down of industry developments.
  6. 11:10 am - 11:30 am

    Multiple Integrations: How To Get The Most Out Of Your Wrapper Setup

    As more brand budgets move to programmatic, many publishers are experiencing improved monetization by implementing multiple wrapper integrations. Learn how client-side and server-side solutions differ, why implementing multiple solutions increases your yield, and what you should consider to optimize your wrapper set-up.
  7. 11:40 am - 12:30 pm

    Breakout Session 1: Operations to Sales

    What are the biggest hangups between operations and sales, and how can the two departments work better together?
  8. 12:50 pm - 5:00 pm

    Offsite Activities

  9. 6:30 pm - 10:00 pm

    Publishers' Night Out

    The Pubs hit the beach—Nikke Beach, that is, for an intimate dinner on the water.

Wednesday, Mar 13

Clear filters
  1. 9:00 am - 9:20 am

    AdMonsters Business

  2. 9:30 am - 10:10 am

    Workshops Round #1

  3. 10:10 am - 10:30 am

    Break

  4. 10:30 am - 11:10 am

    Workshops Round #2

  5. 11:20 am - 12:00 pm

    Roundtables

  6. 12:00 pm - 12:20 pm

    AdMonsters Wrap-Up

Location

Eden Roc

4525 Collins Ave
Miami Beach, FL 33140

*Rooms at the special AdMonsters group rate must be booked when you book your AdMonsters Publisher Forum registration. 

AdMonsters rate: $328 per night inclusive of all taxes & resort fees

Networking

Our Networking events are where Publisher Forums go from conference to full-scale event experience: 

Publisher Welcome Reception | Sunday – 6:00-7:00 PM
Meet your fellow publishers over drinks and snacks! Participants will be broken up into groups and asked to complete a (fun, we swear!) activity that will inform the agenda and discussion over the coming days.

Opening Night Reception | Sunday – 7:00-9:00PM
Meet. Mingle. Kick of the Publisher Forum with your fellow Ad Ops brethren.

Tech Crawl | Monday – 5:30-7:30 PM
This unique event is where the rubber meets the road. Speak with tech providers in a casual setting about your specific challenges, get personalized attention and real-world solutions. Drinks and snacks provided.

Publisher-Sponsor Dinner | Monday – 7:30 – 10:00PM
A gourmet meal enjoyed by attendees and sponsors, accompanied by music and… surprises? Always one of the highlights of Publisher Forum!

Off-Site Activities | Tuesday – 1:00 – 4:00/5:00PM
Your brain needs a little break after all this thinking! Enjoy all that Miami offers & make new connections with activities that range from adventurous to enriching. In Miami, activities will include

Catamaran Sail with Water Activities 
Scratch DJ Academy
AdMonsters at the Beach
Wynwood Brewery & Graffiti Tour
Little Havana Food & Culture Tour
Art Deco South Beach Walking Tour
See the full activity descriptions to select the the activity that will suit you best! Attendees select their activity two weeks prior to the conference. 

    Publisher Dinner | Tuesday 7:00 – 10:00 PM
    Look forward to an unforgettable meal to top off a memorable day. AdMonsters takes publishers to a gorgeous local spot for attendees to enjoy first-class food, beverage and entertainment amidst the good company of your ad ops peers.

    Who's Attending

    Sponsors

    FAQ

    Who attends Publisher Forum?

    AdMonsters Publisher Forums are designed specifically for digital strategists and operations and technology leaders at online publishers, content creators and mobile application developers. AdMonsters reviews and approves each individual participant to ensure a conversation amongst a community of senior peers in digital media.

     

    What should I expect at the Publisher Forum?

    Most sessions are open to attendees only, except for Sponsor Workshops, Panels, and Networking Sessions.
    The Publisher Forum conference takes place over three days, beginning with a cocktail reception and dinner on Sunday evening and ending at 5 PM Wednesday. The agenda includes:

    • 2-3 keynotes by industry visionaries
    • Sessions led by ad ops leaders who are also part of the AdMonsters community
    • Breakouts covering a wide variety of focused and ad-ops relevant topics

    The 30-60 minute attendee sessions include presentations, round-table discussions and case studies on a wide variety of relevant topics such as: ad serving technology, inventory management, organizational structure, business process automation, ad operations policies, rich/streaming media and more.

     

    Why should I register early?

    Two reasons:

    • The price for Publisher Forums goes up as we get closer to the event date
    • We always sell out since we limit the number of attendees to keep the conversations open and flowing   

     

    IAB Digital Ad Operations Recertification

    Attending the full Publisher Forum can earn your 8 credits towards your IAB Digital Ad Operations Recertification.

     

    Cancellation Policy

    All conference fees are non-refundable. Substitutions will be accepted.  Non-payment or non-attendance due to natural disaster or any other reason does not constitute cancellation or refund. If for any reason Access Intelligence/AdMonsters decided to cancel or postpone this event, Access Intelligence/AdMonsters is not responsible for covering airfare, hotel or other travel costs incurred by the attendees. No hotel cancellations available within 30 days of event. Note: All payments must be received before entering the event.

     

    IAB Digital Ad Operations Recertification

    Attending the full Publisher Forum can earn you 8 credits towards your IAB Digital Ad Operations Recertification.