Training – 101: Intro to Ad Ops 1/2 Day Class

Intro to Ad Ops 1/2 Day Class

Registration opens February 01, 2009

Registration ends July 10, 2009 at 12:00 am

Early Bird Deadline: July 09, 2009

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**This class is available via Remote Access** During the registration process you will be asked whether you want to participate in person at our training facility or via remote access at your home or office.

Time: 9:00am to 12:30pm
registration opens at 8:30am
Location: ()
Fee: $ (includes course materials, lab fees and light refreshments for breakfast and at break time)
Registration: Enroll online

Course Description

This half day course provides ad operations professionals from publishers, ad agencies, ad networks and other companies with a functional introduction to the basic processes and concepts of online ad operations.

Starting with an overview of the online advertising business model from an operations point of view, we’ll dive into the ad operations process flow, including buying and selling, order management, trafficking, creative handling, quality assurance, monitoring, optimization, reporting, reconciliation, and billing. This course emphasizes practical processes and concepts that you will be able to put to use immediately. Although we will not be covering detailed usage of any one specific ad serving system, we will touch on some of the most common ones, and at the end of the day, you’ll be ready to start your career in online ad operations with a huge head start.

Who should attend?:
This course will be beneficial to entry level ad operations staff, ranging from individuals seeking to enter the field to new hires and staff who have been in ad ops/trafficking for 2-4 months.

Benefits of Attending:

  • Get a broad overview of the entire ad operations business model
  • Become familiar with the buying and selling process
  • Gain a better understanding of inventory management
  • Learn critical design aspects of creative
  • Learn about best practices and what processes are used for troubleshooting and QA

    Course Concepts:

  • Online advertising business model
  • Ad operations process overview
  • The IO (and order entry)
  • Creative handling, testing and QA
  • Trafficking
  • Monitoring
  • Optimization
  • Reporting
  • Inventory
  • Career development
  • About the Instructor:
    Doug M. Wintz is founder and principle of DMW MediaWorks, a consultancy in interactive media and operations, with long-term clients that include the market leaders in online health, broadcast television, behavioral targeting and custom publishing.

    Doug began his interactive career with Prodigy in 1988. During that time, he pioneered the sales and development of online applications for automotive clients Toyota, Ford and Autobytel, brokerage firm PCFN (DLJ Direct) and grocers Dominick’s and D’Agostino. He led the development of one of the first online ad networks for Softbank, managed sales/operations for game site Uproar and recently served as VP of Digital Media Solutions for Lycos.