Training – 102: Workflow and Processes

October 10, 2007

Workflow and Processes

Registration opens August 20, 2007

Registration ends October 10, 2007 at 12:00 am

Early Bird Deadline: October 10, 2007

*Special* Half-day Fast Track Training Session

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Time: 12:30pm to 5:00pm
registration opens at 12:15pm
Location: ()
Fee: $ (includes course materials, lab fees, a networking luncheon and refreshments)
Registration: Enroll online

Course Description

This half-day Fast Track training session is designed for both ad operations managers and other personnel in related internet divisions, who want to acquire a knowledge of ?best practices? in workflow. It is common for knowledge on ad operations to be compartmentalized ? with ad traffickers understanding their job, inventory management understanding theirs, and finance focused in invoicing and billing.

Conversely, there are few individuals who understand the entire workflow involved in ad operations, and even fewer companies who bother to document it. This course will furnish attendees with a fuller knowledge of the end to end processes in ad operations.

Who should attend?:
This course will be beneficial to mid-level ad operations staff, ranging from individuals who have been in ad ops/trafficking for 3 months to 2 years.

Benefits of Attending:

  • Gain a solid understanding of the impact the Ad Ops workflow has on the bottom line
  • Uncover “Best Practices” for workflow and processes for proposals and reservations, within the contract stage, for both internal and external client communication, during campaign launch and billing

    Course Concepts:

  • Supplying creative solutions to inventory problems
  • Gatekeeping functions related to pricing, packaging and legal compliance
  • Compliance
  • Creative handling, testing and QA
  • Trafficking
  • Monitoring
  • Optimization
  • Reporting
  • Order Management at order entry
  • Revenue accuracy for billing
  • About the Instructor:
    Doug M. Wintz is founder and principle of DMW MediaWorks, a consultancy in interactive media and operations, with long-term clients that include the market leaders in online health, broadcast television, behavioral targeting and custom publishing.

    Doug began his interactive career with Prodigy in 1988. During that time, he pioneered the sales and development of online applications for automotive clients Toyota, Ford and Autobytel, brokerage firm PCFN (DLJ Direct) and grocers Dominick’s and D’Agostino. He led the development of one of the first online ad networks for Softbank, managed sales/operations for game site Uproar and recently served as VP of Digital Media Solutions for Lycos.