AdMonsters Meetup: Where Viewability Diverges


Where Viewability Diverges

6:00 pm to 9:00 pm

With the display standard officially approved and the MRC advisory lifted, publishers are bracing for a slew of viewability-laden RFPs to hit just in time for the fourth quarter of 2014. But just as viewability methodology differs from provider to provider, how viewability is transacted on differs from publisher to publisher. Best practices for a news site may not be the same for a niche information provider or a listing service, but publishers can learn a great deal about viewability from hearing other trials and travails.

During this Chicago Meetup,’s Dan Blasko and Tribune Publishing's Molly O'Keefe will compare and contrast their viewability experiences while inviting publisher and agency attendees to share their insights. Join us for networking, noshing and, of course, a deep dive into viewability.


Daniel Blasko
General Manager, Revenue Management

Dan is the GM, Revenue Management at where he is responsible for the National Sales strategy, pricing and yield for display inventory. Previously Dan ran the data strategy and audience targeting programs at sold to national, regional and local clients as well as a member of the Strategy & Business Development team. Prior to, Dan was Director of Business Development at Q Interactive ( where he was a founding member of the team that helped establish lead generation and email network businesses. Dan is also a member of the IAB Data Council and enjoys passionate debate on data rights, usage and privacy concerns. Dan is a graduate of Miami University, in Oxford, OH and currently lives in Glencoe, IL, with his two Bernese Mountain dogs.

Eric Kirtcheff
Director of Media Operations
Essence Digital






Molly O'Keefe
Director of Online Fulfillment
Tribune Publishing


What’s a Meetup?

A Meetup is an informal gathering where digital revenue strategists can network with their peers and join a moderated discussion on a pertinent ad tech topic – consider it a mini-AdMonsters event that's free to attend. Learn how companies like yours are working through challenges and driving revenue while connecting with industry folks you already know or are just meeting. (Who knows? You may find a new bestie!) 

Who can come? If you work for a publisher or agency, you can – and should – join us! Certain service providers may also join depending on topics, sponsors and locations. AdMonsters will vet registration to make sure the audience is mainly pubs and agencies. We'll send you a confirmation email to let you know you're in. 

Sounds great. How do I RSVP? Click the "Register Now" button at the top of the page. We'll notify you if you've been approved to attend!

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