Monster Mash @ Lotame

March 14, 2013

Undisclosed Location

If you’ve been approved to attend, we’ll let you know where the mashup will be held!

Monster Mashup I

Registration opens February 01, 2013

While the event is free, this is an invitation-only event and only eligible publishers will be allowed to attend. The event is now sold out. Register to be added to our waiting list!

AdMonsters is having our first “Mashup!” What is a mashup? It’s an informal get together of the AdMonsters community to chat, learn and share on a variety of topics. This mashup will be focused on data management platforms (DMPs) and while we will have sessions, these sessions will be conversational, interactive and optional.

That’s right – if you simply want to hang out, come hang out. All we ask is if you say you’ll show up, show up – we don’t have time for deadbeats and we have limited space!

Here’s what the afternoon will look like:

3:00 pm: Networking and the Mashup Kickoff!

3:30 pm: A full group discussion about audience extension from a leading publisher in the space (we’ve been sworn to secrecy on who it is). Talk about how a publisher can become a buyer and sell impressions beyond their site.

4:15 pm: Mini-Mashups – breakout sessions on some key DMP topics

  • How to evaluate DMP solutions – based on AdMonsters playbook you’ll be getting at the Mashup!
  • A data deep dive for the more technical crowd
  • Cross platform targeting
  • And possibly more – you’ll help set the agenda for the rest of the day!

5:00 pm: Drinks!

Those who attend will be the first to get a copy of AdMonsters “Evaluating DMP solutions” playbook and will also be eligible to win tickets to OPS Markets on April 4th!


What’s a Monster Mash?

An informal gathering where you get to mingle and mash with other monsters. Connect with people you already know or discover new monsters. (Who knows? You may find a new bestie!) Our first Monster Mash is sponsored by Lotame, the folks who make Crowd Control, the leading unifying data management platform.

Who can come? Mashup by Mashup, that will vary. In this case if you’re a publisher, you can -- and should -- join us!

Why should I attend? See the schedule above and pay special attention to the 5 o'clock hour. But seriously, it’ll be fun times. You’ll learn a few things, meet some people, check out Lotame’s office and spend a few hours expanding your brain while not sitting at your desk.

Sounds great. How do I RSVP? Click the "Register Now" button at the top of the page. We'll notify you if you've been approved to attend!

News & Updates


  • Only a few spaces left - Register Now. 
  • Mashup attendees will get a copy of our soon-to-be-released DMP Evaluation Guide and be eligible to win tickets to OPS Markets on April 4th!