Ad Ops 360 EU II

This event is now SOLD OUT! Please check our events page for upcoming events in your area. Thanks for your interest in AdMonsters!

AdMonsters, the on-line advertising industry’s only professional association exclusively dedicated to operations and technology, will be hosting its second one-day conference on March 24, 2010 in London. This event is designed to offer our past training participants, along with other junior and mid-level ad operations professionals an opportunity to further their ad operations education while collaborating with their peers in AdMonsters unique interactive style of conference.

The group sessions and educational workshops are focused on industry-wide best practices and will be led by AdMonsters facilitators and experts in the field of online advertising. Following a successful on-going series in the US, we launched this conference in Europe in March of 2009 and we are excited to continue the second run of this unique event. As with all of our events, this conference is directly driven by member demand and reflects the current state of the industry.

Agenda & Sessions

The conference format for Ad Ops 360° will run for one full day with a tech support networking lunch held between morning and afternoon sessions. The majority of the agenda is comprised of facilitator-led sessions all focused on different aspects of ad operations.

All sessions will focus on defining real life solutions to the immediate challenges faced in day to day operations.

We are still finalizing the agenda and if you would be interested in presenting, please contact us. Here are a list of confirmed sessions:

Effectively Managing Inventory

Geisla de Souza, Director of Ad Operations @ Specific Media

In this session we will be discussing how Ad Ops can play a more integral role in the Sales proposal stage by taking a more proactive approach and managing inventory more effectively. Learn what factors to consider when forecasting inventory, how to package and propose inventory for RFPs, proactively communicate with Sales on opportunities to increase sell-through. and how to set up and monitor campaigns to maximize delivery. This session also covers key metrics for reporting and dashboards.

Behavioural Targeting Principles

Sacha Bunatyan, Consultant

Behavioural Targeting (BT) continues to evolve as media buyers increasingly want to buy audience and not just site placement. But for a publisher to succeed with BT, Ad Ops must understand how it works, who to work with and how to make sales understand what they need to sell it. Always a popular topic at AdMonsters events, this deep dive into BT will include details about the new data partners in the market as well as how dynamic creative can play a part in a BT strategy

Working with Flash Creatives

Tara Hanratty, Technical Account Manager @ Microsoft

Increasingly the number of creatives coming from clients have Flash components and Ad Ops must traffick and troubleshoot a variety of scenarios. This session will provide details on what and Ad Ops person who works with Flash needs to know about how to work with Flash in the most efficient ways possible.

Ad Networks , Network Optimisers and Ad Exchanges

Alice Beecroft, Head of Ad Operations @ OTPmedia.com

For most publishers, Ad Operations is responsible for turning “unsold inventory” into “sold inventory”. This session will outline the critical decisions Ad Ops must make and provide an overview of the players in the space. The session will also provide a deep dive into tactics that will help drive the most revenue from networks, network optimisers and ad exchanges.

Registration:

Attendance at Ad Ops 360° EU II is open to all online advertising operations and technology professionals who are employed by online media publishing companies, ad agencies, ad networks and other technology companies.