Publisher Forum US XVIII
February 17, 2008
Registration opens October 23, 2007
Registration ends January 11, 2008 at 12:00 am
Early Bird Deadline: November 24, 2007
see also: sponsorship — agenda — Publisher Forum Overview
Publisher Forum US XVIII was held 2008-02-17
AdMonsters is the only professional association exclusively dedicated to online advertising operations and technology.
AdMonsters bi-annual US Publisher Forums
bring together over 100 senior leaders in online ad operations to address common issues facing the
entirety of the advertising operations community in a unique round-table format.
2008 Season Passes are now available.
Download the .pdf info sheet to learn more.
Agenda
The conference format for Publisher Forum US XVIII will run three full days,
beginning with a Sunday evening reception on 2008-02-17 and concluding on Wednesday about 5pm.
The agenda for the Publisher Forum is comprised of attendee-led sessions on a wide variety of ad operations and technology topics.
Past topics:
Examples of other topics include: ad serving technology, inventory
management, organizational structure, business process automation, ad operations
policies, rich/streaming media, and case studies.
Agenda
The conference format for Publisher Forum US XVIII will run three full days,
beginning with a Sunday evening reception on 2008-02-17 and concluding on Wednesday about 5pm.
The agenda for the Publisher Forum is comprised of attendee-led sessions on a wide variety of ad operations and technology topics.
Past topics:
Examples of other topics include: ad serving technology, inventory
management, organizational structure, business process automation, ad operations
policies, rich/streaming media, and case studies.
Conference Agenda
| Sun, February 17 | ||
| 5:15 – 6:00 PM | Session Leaders Pre-Meeting | |
| 6:00 – 8:00 PM | Welcome Reception | |
| Mon, February 18 | ||
| 8:00 – 9:00 AM | Breakfast | |
| 9:00 – 9:30 AM | Welcome to AdMonsters | |
| 9:30 – 10:15 AM | Group Introductions | |
| 10:15 – 10:50 AM | Executive Summit “My Story” Session | |
| 10:50 – 11:15 AM | Morning Break | |
| 11:15 – 12:00 PM | Bigger Budgets, Same People: Managing Scale | |
| 12:00 – 12:30 PM | Ad Insertion Technologies in Emerging Platforms | |
| 12:30 – 1:30 PM |
Lunch with Executive Summit Attendees |
|
| 1:30 – 1:45 PM |
Organize Wednesday Breakout Sessions |
|
| 1:45 – 2:30 PM |
Half Group Sessions – Rich Media Challenges in “Web 2.0” |
|
| 2:30 – 3:15 PM |
Half Group Sessions – 3rd Party Billing Best Practices – Campaign Optimization Case Study |
|
| 3:15 – 3:45 PM | Afternoon Break | |
| 3:45 – 4:30 PM |
Half Group Sessions – Ad Tagging Best Practices: OAS Case Study |
|
| 4:30 – 5:15 PM | Report in from Executive Summit & Half Group Sessions | |
| 6:00 – 8:00 PM | “Speed Dating” Reception | |
| 8:00 – 10:00 PM | Dinner w/ Sponsors | |
| Tues., February 19 | ||
| 8:00 – 9:00 AM |
Breakfast |
|
| 9:00 – 10:00 AM | RightMedia Platinum Sponsor Workshop | |
| 10:05 – 10:25 AM | Atlas Ruby Sponsor Technical Flash Session | |
| 10:25 – 10:45 AM | Morning Break | |
| 10:45 – 11:05 AM | DoubleClick Ruby Sponsor Technical Flash Session | |
| 11:15 – 12:00 PM |
Platinum, Ruby & Gold Sponsor Breakouts RightMedia: Platinum |
|
| 12:00 – 1:00 PM | Lunch | |
| 1:30 – 5:00 PM |
Off-site Activity |
|
| 7:15 – 10:30 PM | Members’ Dinner | |
| Wed., February 20 | ||
| 8:00 – 9:00 AM | Breakfast | |
| 9:00 – 9:45 AM | AdMonsters Group Business | |
| 9:45 – 10:30 AM | Optimizing Remant Inventory & Network Deals | |
| 10:30 – 11:15 AM | Small-Group Breakouts | |
| 11:15 – 11:45 PM | Morning Break: Check out of hotel if leaving today | |
| 11:45 – 12:30 PM | Small-Group Breakouts | |
| 12:30 – 1:30 PM |
Lunch |
|
| 1:30 – 2:15 PM |
Small-Group Breakouts |
|
| 2:15 – 2:30 PM | Afternonn Break | |
| 2:30 – 3:30 PM | Reporting in from Breakouts & Tying It All Together | |
| 3:30- 4:00 PM | Wrap up/Any Other Business | |
| 4:00 PM |
Conference Concludes |
|
Conference proceedings are open to members only (i.e. closed to sponsors) unless specifically noted. All conference events will be held at the hotel unless otherwise noted.
Location and Travel:
- Publisher Forum US XVIII will be held 2008-02-17, at the in . Here is the hotel’s maps and directions page
- The nearest airport is Southwest Florida International Airport (RSW), with non-stop flights from many cities.
- Please plan to arrive on site no later than 5pm on Sunday evening, and to depart the conference venue no earlier 5pm on Wednesday.
Registration:
Attendance at Publisher Forum US XVIII is open to senior leaders in online advertising operations and technology employed by online media publishing companies. Participation is by invitation and/or review and approval. Those seeking approval to participate should be at the Senior Manager, Director or VP level of seniority.