Publisher Forum

June 17, 2012

Park Royal Palace Hotel

Within spitting distance of the Technical Museum of Vienna, the Hotel Park Royal Palace Vienna has been setting new standards in the region since 4th October 2011. The state-of-the-art building is not only astounding by its technical innovations, but also by its architectonic particularities.

The modern building sets highlights by the design of the façade alone. The hotel is surrounded by a strip of gold-coloured panels which simultaneously serves as sun protection. The gold colour runs like a “golden thread” through the entire building.

Registration opens November 15, 2011

Registration for this event has now closed. 

Strengthen the foundations of online advertising

AdMonsters started in 1999 with the first Publisher Forum, then known simply as AdMonsters, and this remains the flagship conference for online publishers. Don’t miss the 18th EU Publisher Forum in beautiful Vienna.

Participants gather for 3 days of in-depth peer-to-peer discussions, focused on developing actionable solutions and best practices in response to cutting edge challenges.  Example topics include:

  • The strategic role of Ad Operations
  • Audience targeting
  • Yield, revenue and inventory management
  • Emerging platforms
  • Organizational structure
  • Data monetization and creative executions.

What to expect at the Publisher Forum

Most sessions are open to members only, except for Sponsor Workshops, Panels, and networking sessions.

The member session agenda is comprised of 30-60 minute sessions led by members. These sessions take the form of presentations, round-table discussions, and case studies on a wide variety of relevant topics. Some examples include ad serving technology, inventory management, organizational structure, business process automation, ad operations policies, rich/streaming media, and case studies.

The conference format for the Publisher Forum will run for three days, beginning with a cocktail reception and dinner on Sunday evening and ending at 5 PM Wednesday. 

Conference pass includes:

  • 3 day AdMonsters Publisher Forum
  • Keynote address from senior leaders in European online advertising
  • Member-led sessions and workshops on a variety of timely and essential topics
  • Small group breakouts covering a wide variety of focused ad op relevant topics:  including ad serving technology, inventory management, organizational structure, business process automation, ad operations policies, rich/streaming media, and case studies
  • Sunday Evening dinner and cocktail reception
  • Sponsored “Speed Dating” Networking Drinks Reception
  • Sponsor & Member Dinner Monday
  • Member only Dinner on Tuesday
  • Breakfasts and lunches throughout the conference, Monday, Tuesday & Wednesday
  • And a fun offsite activity

Further details will become available as we approach the dates of the conference. Please see past conference agendas such AdMonsters XVI.


Who attends the Publisher Forum

Attendance is limited to individuals employed by online publishing/media companies, whose roles focus on ad operations and/or ad technology. If you are already an AdMonsters member, you will receive registration materials automatically when registration opens. If you are not already a member, please visit our membership information page.

Please note that to preserve the integrity of our unique forum, conference attendance is limited, and we do sell out regularly, so it is to your advantage to register as early as possible.


AdMonsters Publisher Forum themes that define and structure the event are:

AdMonsters is focused 100% on online ad operations and technology, nothing else. You know what you're getting and who you'll be with at AdMonsters, and you won't waste precious time figuring out who you're talking to and why they're there. Everyone at an AdMonsters conference is there because they work directly in ops themselves or because ops is critical to their work.

At AdMonsters, there's no trade show floor, and no booth to man all day – what you get is personal introductions directly to those whose influence is critical in the vendor selection process. AdMonsters participants represent the largest and deepest group of senior ad operations expertise in the world. Whether you are just entering the market or are an established solution provider, there is no other forum that can offer the same opportunity for exposure, discourse, and feedback.

The first thing we hear from first-time participants is almost always "I'm so happy to meet other people who understand what I do for a living!" AdMonsters seeks to create a meaningful and long-lasting professional community that benefits all participants. Our goal is for AdMonsters participants to leave with a new set of friends and a notebook full of answers – not to mention some new questions as well.

News & Updates

We're all done and dusted at this year's only European Publisher Forum get insights from the three-day conference from the Live Blog

Get the latest News and Updates on speakers, topics and available discounts via Twitter @AdMonsters




    AdMonsters brings together a global community of online advertising operations and technology leaders to connect, share, innovate and grow within the continually evolving online advertising ecosystem. With a wide range of sponsorship opportunities ranging from our deeply focused Publisher Forums to the broader view of our OPS series, AdMonsters provides a unique way for sponsors to leverage our focus, quality and community to reach the leaders in the industry. Please take a look at our current sponsorship opportunities, and we look forward to working with you!


    Keynote Speakers

    Data, Brands and Patterns
    Paul Valerio


    Making the Media Technology Stack Work for Everyone
    JT Batson


    Member Sessions

    End to End – Booking to Billing Ad Systems
    Danny Doyle
    Commercial Ad Operations  Team Leader
    The Guardian
    The Next Metric:
    Viewable Impressions

    Petri Vatanen
    Business Development Manager
    Sanoma News
    Rezaul Haque
    Applications Analyst
    The Guardian


    Video Advertising – A View From a Non-Broadcaster
    Richard Swan
    Head of Advertising Operations
    Hearst Magazines UK


    Are Private Marketplaces the Way to Go?
    Adib Razzaq
    Digital Integration and Automation Manager
    News International


    How Can Publishers Drive Data Value
    Rob Brett
    Head of Data Trading and Performance Revenue
    Future Publishing


    The Evolution of the Sales & Ops Relationship
    Naomi Hahn
    Head of Display Strategy
    Trader Media Group


    Towards a More Creative Future
    Alexander-Carl Mueller
    Associate Director - Digital Ad Solutions
    Thomson Reuters


    Angie Singh
    Head of Ad Operations
    Trader Media Group


    Sponsor/Partner Sessions


    How Buyers Are Buying – Do the Trends Justify the Means?
    Boris Kurschinski
    Head of AdX Buyer Development, Germany



    David McMurtie
    Head of Publishers – Partner Business Solutions,
    Google, UK

    MMA – Driving Mobile Business in Austria
    Peter Hofbauer
    Vice President Mobile Marketing
    DIMOCO - Direct Mobile Communications


    Ad Quality: The Elephant in the Room
    Jay Stevens
    Vice President and General Manager, International
    The Rubicon Project



    AdMonsters is the TED of ad operations. An inspiring event.