THIS EVENT IS SOLD OUT!
Are you looking for information on the Interact 2010 and AdMonsters Publisher Forum package rate?
Full Conference Pass: €800. Conference fee includes
- 3 day AdMonsters Publisher Forum
- 18 months access to the AdMonsters member-mailing list
- Sunday Cocktail Reception
- Sponsored Speed Dating Cocktail Reception Monday
- Sponsor & Member Dinner Monday
- Member-only offsite activity Tuesday
- Member-only dinner Tuesday afternoon
- Breakfast & lunch Monday, Tuesday, and Wednesday
Here’s what others are saying about AdMonsters Publisher Forum
- “Definitely the most productive conference I attend.”
- “Really useful. Totally focused on the issues affecting myself and my team. Great forum to develop adops teams.”
- “The most interesting conference I have attended.“A great opportunity to share opinions and best practice issues with other publishers.”
- “I was extremely impressed“
- “MUCH better than any other event I have been to.”
- “Very enlightening“
- “The open nature of the event means you get and give real insight into the big issues…”
Agenda & Format
The conference format for Publisher Forum EU XIV will run three full days, beginning with a cocktail reception Sunday evening and ending at 5 PM Wednesday. The majority of the agenda is comprised of member-led sessions and breakouts covering a wide variety of focused and ad-ops relevant topics; some examples include ad serving technology, inventory management, organizational structure, business process automation, ad operations policies, rich/streaming media, and case studies.
Further details will become available as we approach the dates of the conference. Please see past conference agendas for examples: AdMonsters Europe XIII — AdMonsters Europe XII — AdMonsters Europe XI
What words are worth: How semantic technology can monetise online content
Professor David Crystal is a prolific writer, editor, lecturer and broadcaster who divides his time between work on language and on internet applications. His recent publications include Language and the Internet (2006) and Txtng the Gr8 Db8 (2008) and he also consults to ad pepper media which acquired Crystal Reference Systems, the company he chaired from 2001 to 2006.
An accomplished and engaging speaker, Professor Crystal will deliver insights into the way language and meaning are constructed. He will reveal how this knowledge underpins the semantic technology which is helping publishers and advertisers extract greater value from online content (his pioneering work in this field resulted in the first patents for the computerised semantic analysis of online content in the 1990’s).
Professor Crystal will focus on how semantic technology has made it possible to identify the subject matter of online content with unprecedented accuracy, with benefits for areas such as display advertising and brand protection.
Professor Crystal specialises in research in English language studies and applied linguistics, holding a chair at the University of Reading for ten years and then becoming Honorary Professor of Linguistics at the University of Bangor. He has published over 100 books although he is perhaps best known as editor of general encyclopedias for Cambridge University Press, where he developed the underlying database and its classification system for electronic media.
Professor Crystal continues to work as an author of books on language and linguistics. New books in 2010 include A Little Book of Language (Yale), the 3rd edition of The Cambridge Encyclopedia of Language (CUP), and Begat: the King James Bible and the English Language (OUP). A patron or vice president of many national and international language-related organisations he received an OBE for services to the English language in 1995, and was made a Fellow of the British Academy (FBA) in 2000.
- 10:00 pm Sponsor Speed Dating
- 11:45 pm Offsite Dinner with Members and Sponsors
- 1:00 pm AdMonsters Introduction
- 1:30 pm Group Introductions
- 2:00 pm Keynote Address: What words are worth: How semantic technology can monetise online content
- 3:00 pm AM Break
- 3:30 pm DoubleClick Sponsor Session
- 4:30 pm Lunch
- 5:30 pm Breakout Planning
- 6:00 pm Outsourcing Ad Operations
- 6:45 pm Break
- 7:15 pm Brand Safety from the Publishers Perspective
- 7:15 pm Ad Ops as a Change Management Group
- 8:00 pm Positioning Your Ad Ops Department Front and Centre
- 8:00 pm Managing a Vertical Network
- 8:45 pm Half Group Session Recap
- 11:45 pm Offsite Members Dinner
- 1:00 pm Multi-Platform Success: From iPad to IPTV
- 1:30 pm Protecting Consumer Data - An Industry Update
- 2:00 pm Ruby Session
- 2:25 pm Ruby Session - Next generation video ad serving/Official launch of Videoplaza Monetizer 2.0
- 2:45 pm AM Break
- 3:15 pm Breakout: Requirements of tomorrow's video ad serving
- 3:15 pm Breakout: The next generation of DFP: Breaking down barriers to growth
- 4:00 pm Breakout: Requirements of tomorrow's video ad serving
- 4:00 pm Breakout: Overview of the Double Click Ad Exchange
- 4:45 pm Member Lunch and Cruise