Hey @{First Name}@,

“I’m a survivor, I’m not gon’ give up, I’m not gon’ stop, I’m gon’ work harder…” Destiny’s Child turned a challenge into an anthem, and for media owners, the fight is just as real. AI search is siphoning publisher traffic, and federal DEI rollbacks could shake up ad dollars flowing to Black-owned media. In this industry, survival isn’t about luck—it’s about strategy.

And that’s exactly why we celebrate the ad ops trailblazers and revenue rockstars—the ones who adapt, innovate, and push the industry forward. We’re assembling the ultimate 2025 AdMonsters Dream Team—a powerhouse lineup of ad ops pros. Nominate yourself, your BFF, your direct report, or your manager. Winners earn a free ticket to the Summer Sell Side Summit, where they'll be honored. Get your nomination in today!

Now, let’s dive into this week’s top stories.

1
Why Comcast’s Universal Ads Will Actually Work
Comcast’s Universal Ads is set to reshape premium video buying by centralizing access to top media companies with advanced tech and seamless automation. Here’s why it’s different—and why it might just work, according to Casey Saran is co-founder and CEO of Spaceback.  Read more.
2
DOGE’s Unfettered Access to PII Prompts Legal Challenges
DOGE reportedly pulled financial, employment, and tax data from multiple agencies without public disclosure—privileges no business or federal agency would be allowed. Its unchecked access to personal data is under legal fire, facing lawsuits from privacy advocates and state attorneys general. Will the courts or Congress step in? Read more.
Advertisement
3
AI Search is Eating the Web—Can Publishers Stop It?
Google’s AI Overviews and rival AI search tools are keeping users on their platforms, decimating referral traffic for publishers. As lawsuits mount, is there a way forward for the open web? Read more.
4
What Trump's DEI Ban Means for Black Media and the Ad Industry's Future
The Trump administration has moved swiftly to dismantle DEI initiatives across the federal government. Could these Executive Orders impact DEI-designated ad spend on Black-owned media and throughout the ad tech ecosystem? Read more.
5
Black Excellence in Digital Media & Advertising: 2025 Leaders to Watch
In honor of Black History Month, AdMonsters celebrates Black professionals shaping the future of digital media, advertising, and ad tech. From driving innovation to championing diversity, these leaders are making an impact far beyond the industry. Read more.
Thanks for reading!

That's all for this week! See you next time for more stories that rule.

— The AdMonsters Team