Hey @{First Name}@,

“Who’s gonna run this town tonight?”—Jay-Z, Rihanna, and Kanye may have asked first, but in ad tech, the fight over who controls inventory, data, and revenue is only getting louder. AI-driven search is reshaping visibility, SSP curation is shaking up programmatic, and publishers are facing real threats to their pageviews.

That’s why we’re taking a Deep Dive into inventory and data control at Sell Side Summit. How do publishers lock down their assets, optimize demand paths, and take back control from middlemen? This hands-on session will cut through the noise and break down the fundamental strategies publishers need now. Save $200 with code MONSTERINSIDER when you register.

Now, let’s get into this week’s top stories.

	From SEO to GEO: How AI Search is Reshaping Digital Visibility
	AI-driven search tools like Perplexity and Deep Research streamline product research, raising questions about the future of specialized review sites, impulse buys, and SEO. As Google integrates AI further, publishers must adapt to Generative Engine Optimization (GEO) to stay visible. Read more.

	From Teacher to CMO, Stephani Estes Is the Head of the Class
	This year, we at AdMonsters are honored to announce Stephani Estes as a Keynote Speaker for the Sell Side Summit, held in Fort Lauderdale, Florida, March 9-11, 2025. We caught up with Estes to talk about her career journey and what keeps her invested and motivated to succeed. Read more.

	Real Threats to Publisher Pageviews—and How to Combat Them
	Generative AI, ad blockers, and platform shifts are chipping away at publisher pageviews and revenue. Explore the top threats publishers face today and the strategies they need to defend their audience and future-proof their business. Read more.

	SSP Curation: The Fix That Could Break the System
	SSP curation is being touted as the next big solution for publishers and advertisers—but is it just the old ad network model in a shiny new wrapper? As curated deals bundle premium inventory with lower-tier content, publishers risk losing control while advertisers demand more transparency. Here’s what’s at stake. Read more.

	CTV Growth vs. Privacy: The Debate Over Google’s IP-Based Targeting
	Google’s move to enable IP-based targeting for CTV marks a major shift in digital advertising, raising privacy concerns regulators call fingerprinting. Mateusz Jedrocha, Chief Product Officer at Adlook, examines how this strategy impacts user autonomy, regulatory scrutiny, and the future of the ad tech ecosystem. Read more.

Thanks for reading!

That's all for this week! See you next time for more stories that rule.

— The AdMonsters Team