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“You gotta fight… for your right… to curate!” Okay, maybe that’s not exactly how the Beastie Boys put it—but this week’s stories hit hard: data-driven curation in the ring, publishers protecting their IP like it’s gold, and ad quality pros swinging back at malware.

Speaking of throwdowns, the Curation Smackdown at Sell Side Summit is where everything goes down. Is curation the revenue fix publishers need—or just another layer of complexity? Raptive’s Ryan Maynard and Lioness Strategies’ Jana Meron are stepping into the ring to settle the score on control, transparency, and who’s really winning. Save $200 with code MONSTERINSIDER when you register.

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From SEO to GEO: How AI Search is Reshaping Digital Visibility
AI-driven search tools like Perplexity and Deep Research streamline product research, raising questions about the future of specialized review sites, impulse buys, and SEO. As Google integrates AI further, publishers must adapt to Generative Engine Optimization (GEO) to stay visible. Read more.
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How Data-Driven Curation is Shaping the Next Generation of Programmatic: A Q&A With Matt Sattel, Chief Revenue Officer at OpenX
While curation has been a feature of programmatic advertising for some years, the latest evolution — data-driven curation — is redefining how digital advertising functions. To clarify any confusion, we spoke with Matt Sattel, Chief Revenue Officer at OpenX, to cast light on data-driven curation and how it shapes the programmatic landscape. Read more.
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A Framework for Publishers to Safeguard Content and IP in 2025
Content theft is rising, and publishers must proactively protect their intellectual property. Alice Ting, VP, Content Partnerships, at DMG Media, outlines four key strategies—legal, technical, revenue, and industry collaboration—to safeguard digital content in 2025 while maintaining accessibility and monetization. Read more.
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From Teacher to CMO, Stephani Estes Is the Head of the Class
This year, we at AdMonsters are honored to announce Stephani Estes as a Keynote Speaker for the Sell Side Summit, held in Fort Lauderdale, Florida, March 9-11, 2025. We caught up with Estes to talk about her career journey and what keeps her invested and motivated to succeed.  Read more.
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Digital Advertising Malware in 2024: Lessons for 2025 and Beyond
The 2024 Ad Quality Report found that over 70% of users now perceive at least half of online ads as untrustworthy—a trend fueled by a 10% year-over-year surge in malvertising levels in 2024. Malvertisers are increasingly exploiting social engineering tactics to deceive users. Read more.
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That's all for this week! See you next time for more stories that rule.

— The AdMonsters Team