Hey @{First Name}@,

In the words of LL Cool J, “Don’t call it a comeback, I’ve been here for years.” The sell side never lost its swagger. Whether it’s programmatic curation getting sharper or news media flexing its influence, this week’s stories are about bringing the heat with old ideas that still pack a punch.

That’s exactly the energy we’re bringing to AdMonsters Sell Side Summit—where the sell side doesn’t just connect, they find their crew, swap ideas, and leave with strategies that hit harder than a right hook. Save $200 with code MONSTERINSIDER when you register.

Now, let’s get into this week’s top stories.

	FTC's COPPA Rule Update—What Publishers Need to Know
	The FTC has finalized significant updates to the Children’s Online Privacy Protection Act (COPPA) Rule, marking the first drastic overhaul since 2013. These changes, set to take effect in early 2025, reflect growing scrutiny of how companies handle children’s data online. Read more.

	Navigating Privacy and AI Under the Trump Administration: A Q&A with Privacy Expert, Jessica B. Lee of Loeb & Loeb
	With Donald Trump now in office as the 47th U.S. president, significant shifts in consumer data privacy and AI regulation are expected. Jessica B. Lee, Chief Privacy & Security Partner at Loeb & Loeb, explores what businesses should anticipate from the FTC under Andrew Ferguson, the likelihood of a federal privacy law, and how AI regulation may evolve at the state and federal levels. Read more.

	It's Time for DOOH to Move Beyond the Billboard
	As more marketers look toward digital solutions, it's time for DOOH to step out of the shadows of its traditional predecessors and claim its rightful place in the digital ecosystem. Today, DOOH has advanced beyond a digital version of static signage. It's now an integrated platform that combines the best of all worlds. Read more.

	How Data-Driven Curation is Shaping the Next Generation of Programmatic: A Q&A With Matt Sattel, Chief Revenue Officer at OpenX
	While curation has been a feature of programmatic advertising for some years, the latest evolution — data-driven curation — is redefining how digital advertising functions. To clarify any confusion, we spoke with Matt Sattel, Chief Revenue Officer at OpenX, to cast light on data-driven curation and how it shapes the programmatic landscape. Read more.

	News Needs Swagger—Will Advertisers Pay Up?
	The ad industry talks a big game about supporting journalism. Still, at IAB ALM’s "Spotlight on News" panel, media leaders laid out the real barriers—brand safety fears, an outdated approach to metrics, and a lack of swagger. Read more.

Thanks for reading!

That's all for this week! See you next time for more stories that rule.

— The AdMonsters Team