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| Hey @{First Name}@,
Some Sundays are made for sleeping in. Others are for catching up—because, as Sonic Youth sang, “Sunday comes alone again, a perfect gift, a perfect time.” And what better time to get up to speed on the biggest stories this week? Here's your top five right here.
Speaking of a perfect gift, the AdMonsters Sell Side Summit is the event you don’t want to miss. It’s the evolution of Publisher Forum, now laser-focused on digital strategy, revenue optimization, and cracking the buyer’s code. Join us in Fort Lauderdale, March 9-11—and because you’re one of us, save an extra $200 when you register with code MONSTERINSIDER.
Now, let’s dive into this week’s headlines.
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What Does Retail Media Have in Store for 2025? |
| Jeffrey Bustos, VP of the Measurement Addressability Data Center at the IAB, explores the future of retail media with insights on data collaboration, privacy-centric solutions, and evolving measurement techniques. Discover how clean rooms, creator partnerships, and omnichannel strategies will shape the industry’s next phase. Read more. |
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Ad Tech CES 2025: AI, Everywhere, All At Once |
| As we delve into the key takeaways from CES 2025, it's evident that ad tech is going through a significant transformation, but the industry is no stranger to change. We spoke with industry experts who attended CES, and here's what they had to say. Read more. |
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Advertisement
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From Cookies to Context: New CMO Kerel Cooper on GumGum’s Vision for 2025 |
| Ad tech is on the cusp of a major shift. With identity-based tracking under increasing scrutiny and consumers demanding more privacy, the industry is primed for fresh ideas—and Kerel Cooper is leading the charge. As GumGum’s newly minted CMO, he unpacks the future of contextual advertising, curated marketplaces, and DEI, revealing key ad tech trends for 2025. Read more. |
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AI Safety in Advertising: The Next Evolution of Brand Suitability? |
| As AI reshapes advertising, safety, and ethics take center stage. Will AI-driven decisions empower advertisers, or will big media control the rules? Rob Rasko, CEO, The 614 Group and President, The Brand Safety Series, explores the evolving debate on AI safety, brand suitability, and the future of ad adjacency in 2025. Read more. |
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Thanks for reading!
That's all for this week! See you next time for more stories that rule.
— The AdMonsters Team |
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