January 26, 2023   Confiant Catches Cookie Fishing Scheme: The Bad Actors of Black Friday Advertisers’ businesses boom yearly on Black Friday as they promote their annual sales. Last year, Black Friday saw another big boom — cookie stuffing — marking a sharp increase in fraudulent ad impressions.  Read more. How Retailers and Publishers Will Shape a Better Future in 2023 2023 will be the year that retailers and publishers forge more strategic partnerships to fuel better advertising. The timing couldn’t be better. The entire digital ecosystem is under pressure. Consumer expectations are higher than ever – and advertising budgets need to perform without relying on third-party data. Read more. The Misconceptions of the Adblock User: A Conversation with Blockthrough's Marty Krátký-Katz We spoke with Marty Krátký-Katz, CEO and Founder of Blockthrough, about the common misconceptions about adblock users, how acceptable ads can help you reach the ad blocking consumer base, and how to take the responsibility off the consumer.  Read more. Top Stories 3 Ways Marketers Can Leverage CTV to Engage Highly Segmented Audiences in 2023 CTV is coming to the forefront as a performance channel, and marketers should seize this tremendous opportunity. With the ability to pursue incredibly segmented audiences and fully measure the ROI on CTV campaigns, marketers will have more control than ever before over their CTV ads —  if they lay the proper groundwork, that is.  Read more. HUMAN Discovers and Shuts Down Massive Ad Fraud Scheme Last year, advertisers spent over $327 billion targeting users as they engaged with popular mobile apps, but as HUMAN Security announced yesterday, a chunk of that spending went into the pockets of fraudsters who successfully launched a massive ad fraud scheme. Read more. Catalina Crunch Campaign Shows How to Save the World From Boring Advertising A trio of advertising ecosystem avengers — Catilina Crunch, SuperHeroes NY, and Sysyem1 — assembled with one mission in mind — save the world from boring advertising.  AdMonsters spoke with Krishna Kaliannan, Founder/CEO, Catalina Snacks, Jon Evans, Chief Customer Officer, System1, and Susan Vugts, Managing Director, SuperHeroes NY, about the campaign. We discussed System 1's Test Your Ad platform, how to market a campaign across different platforms, and the importance of collaboration.  Read more. Upcoming Events Mar. 12-15, 2023 | Publisher Forum Miami Jun. 7-8, 2023 | OPs NY Aug. 6-9, 2023 | Publisher Forum Coronado Island Nov. 5-8, 2023 | Publisher Forum New Orleans View All Premium Jobs Associate Director Regulatory Advertising & Promotion Seagen; Bothell, U.S. Media and Advertising Operations Analyst - FreeWheel Comcast; Neuilly Sur Seine Associate Director, Global Regulatory Affairs Advertising and Promotion Merck; North Wales, PA Advertising and Exhibit Sales Manager SHAPE America; Remote View All Job Listings Associate Director, Regulatory Affairs Advertising and Promotion Policy GSK - Waltham, Massachusetts Product Management Director Advertising & Monetization Comcast - Philadelphia, Strategist of Advertising and Analytics Oklahoma State University - , OK Associate Director Regulatory Advertising & Promotion Seagen - Bothell Media and Advertising Operations Analyst - FreeWheel Comcast - Neuilly Sur Seine, Associate Director, Global Regulatory Affairs Advertising and Promotion Merck - North Wales, PA Add A Job Listing | View All