Leading Operations Online
With OPS Mobile London conference approaching (May 16th), AdMonsters jumped on the chance to interview Russell Buckely, CMO of Eagle Eye Solutions and one of our Keynote Speakers. We sat down with Russell to discuss his thoughts and predictions about the future of mobile advertising and mobile commerce, focusing on the European market.
How (if at all) do you think the mobile landscape is different in the UK/Europe versus in the...
While the primary focus of many data management technologies is to manage data assets for better audience targeting, the capabilities of a data management platform (DMP) go far beyond audience targeting. DMPs and content management systems (CMSs) can work together to deliver relevant content for your site visitors to increase your loyal user base and their engagement levels.
Audience Insights From Data Management Platforms
Let’s start with audience insights available from data management platforms. A sophisticated DMP creates rules around various elements of a page to collect specific behaviors exhibited by the users while consuming page content. For example, a user visiting a health section of a website, clicking on a “share this” link, or submitting a comment each create different behavioral...
Prior to OPS TV in New York in July our friends over at Propeller PR asked business leaders in the advertising technology space what the single biggest challenge for growth in online video advertising in 2012 was going to be.
The insightful video below features some of the stars of the online advertising video space including Rene Rechtman, CEO Goviral and Head of Europe, AOL's Advertising.com; Guy Phillipson, Chief executive, Internet Advertising Bureau, UK; Michael Steckler, MD Northern Europe & Benelux, Criteo; Jason Goodman, CEO, Albion and Dominic Finney, Co-founder, FaR Partners.
Propeller PR are a specialist PR agency focused on building the profile and profit of clients in the media, advertising, ad tech and digital sectors.
We sat down with Jay Stevens, Vice-President and General Manager International at the Rubicon Project to talk all things RTB.
Read the full Q&A below.
RTB really took off in 2011, what do you see happening in a more mature market place for RTB in 2012?
Are there any areas in which you feel it’s fallen short/not been exploited? RTB has indeed seen explosive growth in...
With an increasingly fragmented media landscape (both digital and non-), partnering media-mix modeling and attribution would seem quite advantageous for marketers – hence why it's at the center of version 2.0 of Visual IQ's TrueAttribution technology, which powers the IQ Envoy product suite. Visual IQ Cofounder and CEO Manu Mathew took some time to explain how media-mix modeling and attribution work together, and why publishers should be interested in advances in attribution.
Why should publishers care about attribution issues? How do better multi-touch attribution systems help publisher revenue efforts?
Every time a client of ours has used our attribution products, they have learned of publishers whose contribution to their overall marketing success has been undervalued by their...