Leading Operations Online

We sat down with Turn CEO & President Bill Demas and,Managing Director EU, Pierre Naggar to discuss their move into the European RTB Market and how they see the market transforming how display is bought and the new role of the salesman. Read the fascinating interview below.


Tell us about Turn and why you’ve made the foray into the UK RTB market?


Bill: Well programmatic buying in display only became popular because of search, the way you purchase search always seemed so efficient. Turn was founded to use those efficiencies of search advertising and turn that to display initially and then for mobile, video, etc. We’re using the U.S. as a model: increasingly what we’ve seen in the U.S. is semi-premium inventory coming up for grabs – it’s not longer just ‘remnant’...

Catch the AdMonsters Professional Services (APS) team at AdMonsters' flagship event, the Publisher Forum in Palm Springs on March 4-7. Book some time with APS to discuss your latest projects and how APS may be able to help. See you in Palm Springs!

 

So the time has come, where you think you need a new ad server. This is not a trivial endeavor and generally is a very long and arduous journey, so you want to be absolutely certain getting into a new ad server really makes sense. How do you know it’s time?

 

Well, here are a few of the more common reasons we see people change ad...

February 28, 2012 Gautam Srivastava

Included in the latest round of updates for the multi-purpose media platform are the industry’s first real-time brand safety controls, new contextual data from best-of-breed vendors and brand new shiny video advertising optimisation features.


The new contextual targeting capabilities in Turn Media Platform increase the relevancy of the ad by correlating the content of a web page with the content of the advertisement being displayed. Advertisers can create custom rules for buying inventory next to specific types of web page content; for example a travel advertiser might only want to place advertisements on web pages about warm weather.

 

New robust safety controls help advertisers avoid placing ads next to content that does not align with their values which can be invaluable when it comes to the integrity of the brand.

 

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February 27, 2012 m-commerce mobile Russell Buckley

With OPS Mobile London conference approaching (May 16th), AdMonsters jumped on the chance to interview Russell Buckely, CMO of Eagle Eye Solutions and one of our Keynote Speakers. We sat down with Russell to discuss his thoughts and predictions about the future of mobile advertising and mobile commerce, focusing on the European market.



How (if at all) do you think the mobile landscape is different in the UK/Europe versus in the...

 

While the primary focus of many data management technologies is to manage data assets for better audience targeting, the capabilities of a data management platform (DMP) go far beyond audience targeting. DMPs and content management systems (CMSs) can work together to deliver relevant content for your site visitors to increase your loyal user base and their engagement levels.


Audience Insights From Data Management Platforms


Let’s start with audience insights available from data management platforms. A sophisticated DMP creates rules around various elements of a page to collect specific behaviors exhibited by the users while consuming page content. For example, a user visiting a health section of a website, clicking on a “share this” link, or submitting a comment each create different behavioral...

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