Leading Operations Online

August 6, 2012 Gautam Srivastava



Welcome to the AdMonsters Daily Digest! We scour the news for digital advertising and operations news every day so you don’t have to – we’re nice like that.

 We’ll be updating this page throughout the day but have a peruse of all the news you can use (that’s right – I did it) below. Happy reading!

Verve Wireless on Apple’s UDID

As mobile spending increases at a rapid pace (nearly 100% up YOY for 2012 now at a whopping $2.3bn) Tom MacIsaac of location based ad targeter Verve Wireless talks the mobile landscape and the implications of Apple’s proposed new UDID (Unique Device Identifier) - read it on AdExchanger

FT’s John Ridding: Paywalls and Passion

MediaWeek delves into the big brain of the Financial Time’s CEO on the benefits and challenges facing Publishers who opt for the Paywall and analyses the FT’s successes....

August 3, 2012 opslympics Rob Beeler

The world is glued to the Summer Olympics action in London, gazing in wonder as competitors put the human body and spirit to the test. Of course, while these athletes have poured hellacious amounts of blood, sweat and tears into training for this moment – but could they meet the challenges of ad operations? We’re talking a whole other set of blood, sweat and tears.

So it got us thinking: what would the Opslympics look like, the ultimate competition for digital strategists? We came up with a bunch of events that would challenge even the most hardened ops veterans. But we want you to come with more – add them on Twitter with the hashtag #opslympics.

The Ad Server Migration: The longest event of the Opslympics, it’s also the most grueling. Competitors must juggle changing business requirements, vendor obstacles and incompatible technology – all while maintaining current operations.

Workflow Relay: While speed helps, winning at this relay is all about the handoff...

August 3, 2012 Gautam Srivastava

Welcome to the AdMonsters Daily Digest! We scour the news for digital advertising and operations news every day so you don’t have to – we’re nice like that.

We’ll be updating this page throughout the day but have a peruse of all the news you can use (that’s right – I did it) below. Happy reading!

Facebook responds

After damming news in the press suggested that up to 80% of clicks on Facebook advertising are coming through automated bots Facebook has refuted the claims and hit back. Read their response on The Drum. 

Targeted by TV

Tivo and Datalogix have partnered up to allow advertisers to target users online based around their viewing preferences. The future is now or flash in the pan? Read more on Ad Age

IP TV Continiues to Grow

The conversation of ‘how do we take the budget from TV’ has...

August 2, 2012 Doug Conely

In previous posts here on AdMonsters I introduced the notion of "audience efficiency’ in targeting and shared some key findings about third-party data from more than 200 client studies. But what does it mean directly for advertisers and their first-party data? Does efficiency vary between industries and between advertisers in the same industry? Yes and here’s how.

A Reminder on Audience Efficiency

We can visualise audience efficiency as a trade-off between how well an audience segment fits a client’s target audience (lift) and the reach. Mathematically, there is no possible selection of audiences that provides the same lift for a given reach or vice versa.

1. Advertisers with mass-market products have lower efficiency

...

August 2, 2012 Gautam Srivastava

Welcome to the AdMonsters Daily Digest! We scour the news for digital advertising and operations news every day so you don’t have to – we’re nice like that.

We’ll be updating this page throughout the day but have a peruse of all the news you can use (that’s right – I did it) below. Happy reading!

Double Dip Doesn’t Diminish Display

Online and mobile advertising have posted strong figures despite fears over spending according to the IAB. Online advertising posted a record $8.4bn (YOY increase of 15%) with mobile posting a strong $1.6bn (YOY increase of 149%). Get the whole story on Digital Doughnut

It’s the Year of Mobile – Again

But this time for real reports Digital...

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