Leading Operations Online

November 12, 2012 mobile Gavin Dunaway

Morning pardners – despite chatting with our sponsors till late in the night at the YuMe-hosted opening reception, the crew here at the Westin Riverwalk in San Antonio seems bright-eyed and bushy-tailed, enjoying a little Southwestern-style breakfast and preparing for the admittedly packed first day of our first ever mobile-focused Publisher Forum.

In addition to a keynote from David Gill of Nielsen and a myth-busting exhibition from Sabrina Almi of the IAB, the attendees will be branching out into breakout presentations on mobile video,...

November 11, 2012 Gavin Dunaway

At AdMonsters Screens on Nov. 19, Videoplaza will be unleashing the newest member of its executive squad, Chief Commercial Officer Rags Gupta, to give a little real-world context to multi-screen monetisation. We caught up with the former BrightCove VP to hear about his recent move and get his thoughts on device fragmentation and the "New TV."

Welcome to Videoplaza! What attracted you to the company? How is this new role different from your previous one at Brightcove?

Thanks! Where to begin?! Initially the team, the product and the market traction impressed me from my perch on the Board, which I joined early in the year. I was always bullish on the market in general but am even more so now having seen clients 'vote with their eyeballs' on IP-delivered video. This role is...

So, tell me this isn't really cool: 

I can totally see myself spending hours playing this game in public, frantically jerking my smartphone to become a master racecar driver. I can imagine the security guards having to drag me out as the mall closed but I refused to quit playing because I was this close to getting a level up. I can see myself being arraigned at a courthouse after I was caught breaking and entering on the premisis for one last shot at the title.

This is what Screach does: drive young men to lawbreaking and insanity. NO, no, I mean the company delivers multiscreen engagements wherever media can be displayed (check out more examples here), whether that's a mall, a football stadium, you name it. And the above is really only the start of what'...

November 5, 2012 attribution Gavin Dunaway

Prior to joining the panel on multiscreen analytics and attribution at AdMonsters Screens on Monday, Nov. 19, Dan Robinson, Artemis Manager at MPG Media Contacts, joins his colleagues in debating "The Attribution Dilemma" alongside representatives from Google, Adobe and others. 

Paul Silver, Director & Chief Strategy Officer for ExchangeWire (where Dan just published an...

November 5, 2012 mobile privacy Maria Tucker

In preparation for our upcoming AdMonsters Mobile Publisher Forum, we've interviewed Attorney Jim Elliott of the Federal Trade Commission to get a preview of his presentation on consumer privacy on mobile devices, which he will be delivering at the event. 

First, an intro from Jim:

Maria, I appreciate this opportunity you and AdMonsters have afforded me to speak on privacy issues facing the mobile app industry. As usual, the views expressed here, and during the conference, are my own and not necessarily those of the Federal Trade Commission, any individual Commissioner, their staff, the Bureau of Consumer Protection, and the Southwest Region.

The mobile space is booming, and privacy issues have come along with the prevalence of such personal connected devices. What are the biggest issues you see when it comes to privacy on mobile devices...

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