Leading Operations Online

July 31, 2012 Chris Levings

Chris Levings, Operations Director for Adconion Direct, can see the future – or at least the future of ad networks. Before his presentation at AdMonsters SE Asia, we questioned him on what value networks add.

Define an ad network that adds ‘value’?

An ad network that adds value brings something unique to the table that will help advertisers, agencies and publishers achieve their objectives. This can either be in the form of audience, technology, data, cross channel reach or a combination of these and other attributes that are proprietary, which differentiate them to the broker model.

With the emergence of trading desk technologies, real-time and programmatic buying, one of the biggest areas where an ad network can add value is through innovation in online video. With the continued acceleration of media...

July 31, 2012 se asia video Gavin Dunaway

Before he speaks on diversifying media mix to boost video revenue at AdMonsters SE Asia on Aug. 2, we caught up with Steven Jones, Chief Strategy and Operations Officer for AdoTube, to get his thoughts on the biggest digital video challenges in Southeast Asia.

What is the one thing you think is slowing down video adoption across the region? Is it "standardization"?

Confusion around the different forms of video advertising. Part of this can be attributed to the standardization, or lack thereof, of video advertising. Video advertising started as “rich media” banner ads, some of which expanded and contained a video spot. Over the last several years there has been far more video content being placed on the web... in fact it’s...

"The only man I know who behaves sensibly is my tailor; he takes my measurements anew each time he sees me. The rest go on with their old measurements and expect me to fit them." – George Bernard Shaw 

Stand back and look at the advancements in online display ads and it’s truly impressive: real-time inventory access, unique ad formats, greater availability of data, brand attribution methods, advanced targeting options. The industry has made big strides to create a better environment for more efficient online advertising. As a result, we’re now seeing sizable budgets moving online from major CPG companies and other brand advertisers, and hundreds of millions more dollars will be spent online as innovation helps advertisers succeed with their online campaigns.

Despite all these improvements, advertisers are still making common mistakes when evaluating the success of their online campaigns: no clear definition for campaign success, no proper test and control methods, and too much...

July 31, 2012 Gautam Srivastava

Welcome to the AdMonsters Daily Digest! We scour the news for digital advertising and operations news every day so you don’t have to – we’re nice like that. 

 We’ll be updating this page throughout the day but have a peruse of all the news you can use (that’s right – I did it) below. Happy reading!

Future grows digital revenue by a third

As Future pushes it's 'digital first' proposition the company has posted an interim management statement demonstrating strong digital growth. Get the full story on The Drum

Facebook’s New Ads APIs Provide Revenue Opportunity

A series of companies are seizing the opportunity provided by Facebook’s new ads APIs. These companies, including Nanigans, Buddy Media, and Blinq, have integrated tools into their software that utilize Facebook’s new tools, including mobile-specific targeting, premium ad sales, and the ability to track and optimize for on-site conversions...

Interviewing Ernesto Schmitt of Zeebox for the previous Screen Grab, I was struck by what he said about media buying becoming more complicated, because of the need to identify the multiple user journeys on the second screen. What made me pause was not the idea of multiple user journeys themselves, but the question of how many of those journeys might be represented in any given sitting room.

This seems to me to be one of the major questions as we think about the next phase of interactive TV. When I first started writing about interactive media, back in 2000, the accepted model for interactive TV was just changing from dual-screen to single-screen. The early experiments had involved a TV and a computer, with the viewer switching their attention between them, but this model was being replaced by the red button. And this swing from dual to single screens and back again has continued since then.

In recent years, the rise of in-home wifi, cheap laptops (and subsequently tablets), and...

Rocket Fuel