Leading Operations Online

Videoplaza have launched the findings of their study into the world of connected devices exclusively at AdMonsters’ OPS TV in New York on July 11 2012. The report is titled A Future for TV: IP-delivered video advertising in a connected world

We’ve summarised some of the key points below but you can access the full detailed report here.

Whilst TV advertising will remain one of the most popular mediums – both with consumers and advertisers, it is experiencing flat or minimal growth in many markets. In order to stimulate growth in this market the report details that broadcasters and publishers in general must embrace IP-delivered video and monetize it effectively.

The increasing array of connected devices available and being used by consumers is shaping the IP-delivered video landscape. If personal devices such as smartphones are taken into account, there are already more connected devices than PC or...

July 11, 2012 Maria Tucker

OPS TV

It's going to be a steamy day here in New York, but AdMonsters are keeping cool by the waters of the Chelsea Piers, where we've gathered for our inaugural OPS TV conference. LiveRail will kick off DISH Media's Warren Schlichting's keynote presentation on how to break and rebuild the TV model in this fast-paced digital age. Stay tuned to the live blog for our conference highlights!

9:10: OPS TV has been inspired by the convergence of traditional and digital media.

Keynote Sponsor: LiveRail

9:14: Mark Trefgarne kicks off the LiveRail presentation. He cites a LiveRail Real Time...

July 10, 2012 OPS TV video Gavin Dunaway

With a brutal heat wave hitting the East Coast over the last few weeks, the best activity has seemed to be cranking the air conditioning and curling up in front of the TV (as long as your power is still on). Or maybe it was watching a couple of flicks online – potentially via your Internet-connected TV, gaming console or your laptop. Or maybe you placed your head directly in front of the AC unit, leaned your tablet device against your raised knees and enjoyed some streaming television.

However, the best way to beat the heat tomorrow, July 11, is hitting AdMonsters’ inaugural OPS TV event in NYC – we promise superb AC – and discussing how the TV and digital worlds are overlapping, something you may have noticed while you were trying to keep cool. What the intersection of these channels means for digital strategists and operations professionals will be high on the minds of hundreds of attendees. We’ve assembled a little preparatory package to get you ready...

July 8, 2012 Gavin Dunaway

Following Chairman Rupert Murdoch’s hints early in the week of a possible separation, News Corp. announced on June 28 it’s splitting its massive media operation into two parts. One entity will house the newspaper and book publishing business while the other is home to the entertainment side (which includes the movie studio and TV networks).

In an era where we hear so much about consolidation, it was nearly mind-blowing to hear of such a major divorce. However, there’s still been plenty of acquisition news to keep the consolidation train rolling – only interestingly enough, on the agency front. Following WPP’s purchase of AKQA for $540 million last week, word got out that...

As AdMonsters prepare for our first ever Mobile Publisher Forum (Nov 11-14, San Antonio), we've decided to amp up the amount of mobile content delivered on our site. To kick this off, we were able to wrangle an interview with Elena Perez of Medialets to discuss their recent Mobile Rich Media Benchmarks report, which reveals what works and what doesn't when it comes to rich media on mobile devices. For more on this topic (and many others), stay tuned for the Mobile Publisher Forum!

1. From the Benchmarks Infographic, it seems clear that there are countless data sets to be measured. What are the most important metrics to be measured? Any newcomers? Which...

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