Leading Operations Online

July 30, 2012 Gautam Srivastava

Welcome to the AdMonsters Daily Digest! We scour the news for digital advertising and operations news every day so you don’t have to – we’re nice like that. 



We’ll be updating this page throughout the day but have a peruse of all the news you can use (that’s right – I did it) below. Happy reading!

AutoHop's Commercial Hopping Ain't So Auto Anymore

Seems Dish has made a significant modification to its AutoHop service, which was programmed to record primetime major network TV (i.e., CBS, FOX, NBC and ABC) and then scrub out the commercials. Variety reports that The default setting for commercial wiping has been switched from on to off, kind of negating the name "AutoHop." Still, is this move enough to fend off the fury of lawsuits the networks have hurled at the company? ...

July 27, 2012 Harold Geller

How many people here were involved in cross-platform video 10 years ago?

We had just a few media platforms there were a few thousand channel choices, and nearly all media was consumed on a linear basis.

Now, media is also consumed on an on-demand basis through a multitude of media platforms and tens of thousands of channel choices. As a result of the growth in the ways to consume media, and the explosion of "channels" our ecosystem has become more complex, and will continue to grow in complexity.

Ad-ID is like ZIP. The Postal Service saw their business grow more and more complex. The complexity was choking their ability to perform simply. Business mail, direct mail, flyers, magazines, etc., bogged them down. Sound familiar. We complain in this business about the explosion of the new media platforms. 

So as...

July 27, 2012 Gautam Srivastava

AdMonsters News Round-Up – 27 July 2012

Welcome to the AdMonsters Daily Digest! We scour the news for digital advertising and operations news every day so you don’t have to – we’re nice like that. 



We’ll be updating this page throughout the day but have a peruse of all the news you can use (that’s right – I did it) below. Happy reading!

RTB the future for Video

TubeMogul commissioned Forrester research in April 2012 to evaluate the opportunities for brand marketing provided by Real Time Bidding (RTB) enabled video and to compare it against other broad forms of video buying such as networks resulting in a strong case of RTB based video buys – get the full report here.

Sell-Side Success

Jim Spanfeller, CEO,Spanfeller Media Group, talks the sell-side in adexchanger – get Jim’s take on the move past the ad tech era and what the sell-side needs to do to succeed long term...

July 27, 2012 Colin O'Malley

There is so much noise around the ePrivacy Directive in the marketplace that at times it can feel as though everyone has a different plan for how to come into compliance.

In reality, compliance approaches only seem complicated when they are based on short-term improvements that fall short of the legal standard. Many of the approaches you have seen in the market fall into this category, and seem disconnected precisely because they are fanciful creations of sites that have made their own standards and are hoping that the regulator will not challenge them. This clearly is not a sound legal strategy.

To comply with the ePrivacy Directive you need a basic understanding of what the law requires and a plan for how to meet this requirement in a manner that is appropriate for your business. The law requires consent for virtually all of the commercial tracking activity taking place on your site, both 1st and 3rd party.

Here’s a 10-point plan to help you build a sensible commercial plan to gain consent:

...

July 26, 2012 Gautam Srivastava

AdMonsters News Round-Up – 26 July 2012

 

Welcome to the AdMonsters Daily Digest! We scour the news for digital advertising and operations news every day so you don’t have to – we’re nice like that. 

We’ll be updating this page throughout the day but have a peruse of all the news you can use (that’s right – I did it) below. Happy reading!

Is integration the key to Display’s success?

Integrating banner ads with social, search and e-mail is critical to the long-term success of the industry writes eMarketer. Is it the logical next step? Read more here

Data now key for AOL

AOL CEO talks candidly about the online giant’s approach to the display market amidst market-beating Q2 results and discusses the use of ‘...

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