Leading Operations Online

July 25, 2012 Gautam Srivastava

 

AdMonsters News Round-Up – 25 July 2012

Welcome to the AdMonsters Daily Digest! We scour the news for digital advertising and operations news every day so you don’t have to – we’re nice like that.

We’ll be updating this page throughout the day but have a peruse of all the news you can use (that’s right – I did it) below. Happy reading!

Tablets to Rake in Mobile Ad Dollars

Oh sure, tablet devices seemed so cute and innocent at first – remember how playful the iPad looked raised in Steve Jobs’ arms? But did you know the actual plan was DOMINATION OF THE MOBILE AD MARKET? That’s right, tablets are gobbling up mobile ad share like they’re at the buffet bar at the Sizzler. According to a new Yankee Group report – quaintly titled, “Managed Mobile Vendors: Integrate and Interoperate or Face Commodity Hell” – tablets will grab 53% of mobile ad dollars in 2014, leaving 47% of the pie for handsets. By 2016, tablets will be chowing down 60% of mobile...

July 24, 2012 Gautam Srivastava

Welcome to the AdMonsters Daily Digest! We scour the news for digital advertising and operations news every day (well weekday - we're not robots) so you don’t have to, we’re nice like that.

We’ll be updating this page throughout the day but have a peruse of all the news you can use (that’s right – I did it) below. Happy reading!

Facebook’s 1st Status Update

The NY times posts a thought-provoking piece prior to Facebook revealing their first public earnings (26 June) since their Initial Public Offering. Facebook has charmed wall street but has it charmed Madison Ave? Read more here.

Why Did You Click Me?

Read this fascinating case study on the science behind click-throughs to delve into why people click – is there such thing as a bad click? Is there internet noise? Ted McConnell placed a blank ad on a site to find out more – read it here

Monsters of Innovation @AdMonsters Screens

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Olympic fever seems to have hit every person in the world except for me. As an avid skier, I love the Winter Games, but I just can't get into all this running and shot-putting and pole-vaulting that the summer games offer. Where's the luge, dude? Why would I want to watch swimming when I could see speed skating. Curling, anyone?

Anyway, advertisers are hopping all over the global excitement, and digital technology companies are playing bigger roles than ever in both enhancing the viewer experience (check out Shazam's partnership with NBC) and boosting monetization efforts.

Social video, a trend we touched on at OPS TV in New York last week (by the way, presentations and event summary now available for attendees), has already proved a winner for some advertisers marketing around the Olympics, reports...

There's been a lot of talk recently about Facebook's warm hug with a few select Demand Side Platforms. This is not a surprise move by Facebook and neither are the restrictions they are placing on buyers. For example, only allowing buyers to bring their own data. Targeting data from Facebook will not be available, yet, but this is their way of maintaining control when launching their programmatic offering.

Since January, I've been seeing a wave of big publishers exploring the methods of how to put their own offerings into programmatic buying platforms. Companies spanning from big content players, portals and even major commerce sites that hold a gold mine of purchase intent data.

Just this week alone, three major players have confirmed these strategies publicly. Michael Barrett made it clear that...

Vienna Publisher ForumThe dust may have well and truly settled on the Vienna Publisher Forum but the learnings that those who attended acquired across the three-day event will manifest themselves in the months and years ahead.

Here’s a quick run-down of ten points I think we should all take heed of – Publisher or not.

  1. Working in Ad Operations can often be a thankless task, where you’re charged with ridiculous turnarounds and feel as though you’re stuck on the end of the chain – whether or not this should be part of the job remains to be seen but what is clear is that by being at the end of the chain you hold the power and should wield it responsibly, effectively and efficiently.

  2. Data is key – going forward data is becoming more and more valuable and with the right know-how you can...

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