Leading Operations Online
Access Intelligence Acquires AdMonsters, Expanding Its Conference Portfolio with Leading Ad Ops & Digital Technology Brand
ROCKVILLE, MD, March 9, 2015 -- Access Intelligence announced today the acquisition of AdMonsters, the fast-growing and preeminent conference and trade show company serving the online advertising operations, advertising technology and digital media markets. This acquisition strengthens Access Intelligence’s leadership position in the media, marketing and communications markets with a brand that is deeply entrenched in the community of ad operations and technology professionals. Terms of the deal were not disclosed.
Workflow can be the bane of ops' existence. The order’s journey from sales to ops to inventory and other stops can be a perilous one full of treacherous platform crossings and other hazards – it can make Frodo Baggins’ excursion to Mount Doom look like a walk in the park. Teams are stuck entering the same data into multiple systems that simply don’t communicate with each other. And the smallest breakdown can set off a massive inquiry through the complexity – some of the search teams may not return.
Hyperbole aside, ops longs to relieve the aches of workflow through streamlining, though for many this seems like merely a dream. Are digital media professional cursed to tedious labor for eternity? No – but workflow overhaul is an intensive process that requires months of planning and building before you can even dream about executing. In addition, you likely will have to lean heavily on a tech partner while pushing the limits of your own team.
Jeff Book, Senior Director of Local Ad Operations for Gannett...
In my years heading up an operations department, I would dread hearing those words. Too often it was someone who wanted to stay with the company, but the allure of more money elsewhere was too much. Sometimes I could keep them with a counter-offer, but that only works so many times before they are out the door for good.
Digital Advertising has more than perception problems. It has more than technological complexity problems. It has people problems. We need to bring new people into the industry and we need to outline a better career path for them.
The anecdotal evidence of this problem is easy to find. Ask any ad operations manager with some years under their belt and they will share how they saw great people depart for better pay and struggled to fill the open positions.
The 2014 edition of the AdMonsters Salary Survey is here! The survey explores over 30 data points on ad operations roles within publishers, agencies, networks and solutions companies from over 320 respondents around the world...
“There’s so much waste,” a publisher says with a sigh.
We’re speaking about guaranteeing digital video against panel-based metrics, and one can’t help but shake their head at the amount publishers have to over-deliver to hit demographics. It’s tough to watch a grown ops professional bawl over their lost margins as a result of serving an abundance of free impressions.
For years, digital video publishers glared in envy as their TV cousins swam in buckets of ad spend. When, oh when, they cried, will those dollars shift over to our awesome, extremely flexible and measurable medium? Sure enough, advertiser interest picked up as consumer eyeballs switched over to digital – the latest report from Nielsen claims television viewership was down 4% last quarter while online video streaming was up 60%. But did digital video providers know that increased video ad spend would be tied to clunky and inefficient gross ratings points?