Leading Operations Online

NEW YORK (August 10, 2015) – AdMonsters, the premier community of digital media leaders, prepares to celebrate the ad operation and technology industry’s most innovative individuals, teams and campaigns with The AdMonsters Awards. The awards program is free to enter, and will be the benchmark for excellence across ad operations and technology. The entry deadline is September 11, 2015 and finalists will be honored in December 2015.

For more information on The AdMonsters Awards, visit www.admonsters.com/admonstersawards2015

The AdMonsters Awards are open to ad operations and technology individuals and teams at publishing companies, brands and agencies. Vendors and technology suppliers are also able to make nominations, but nominations can only be made for individuals and teams from publishing companies, brands and agencies.

Finalists will be honored in December in team, individual and campaign categories. These finalists will display creativity, knowledge of the digital advertising industry, innovative uses of technology and...

August 2, 2015 Rachel Feldman


Who are the ad operations and technology professionals that have stood out to you this year? What has been the most creative campaign your colleagues have worked on? What (or which) ad ops teams have displayed innovation and teamwork over the past 12 months? It's your turn to decide and recognize your fellow colleagues within the digital media advertising industry by entering the AdMonsters Awards.

The AdMonsters Awards celebrates the Tops in Ops, and is open to individuals and teams at publishers, brands and agencies. Entry deadline is September 15, it is free to enter, and winners will be recognized in December 2015.

Who Should Enter?

The AdMonsters Awards are...

A while ago (OK, years ago), I wrote an article that was intended to demystify VAST. Things have evolved in those last five years, and it's probably time to revisit and update this topic to reflect where we are now with VAST.

For those of you just starting out in the industry, if you are not sure what the VAST standard is, or want a deeper understanding of how it works, let’s start again from the beginning. VAST, or Video Ad Serving Template, was developed by the IAB. The VAST files are available on their website. VAST is part of a Digital Video Suite of guidelines and standards intended to make running video ads more interoperable. We will get to why this is important later.

At a high level, VAST is data about your video pre-roll. That data is structured using XML. If you don’t know what XML is, worry not. It’s just a way of...

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