Leading Operations Online

Bowen DwelleI’m back in San Francisco for a few days in between the IAB Annual Leadership Meeting (IABALM) and AdMonsters Publisher Forum XIV in Memphis. IABALM is a sea of C-level execs from “all” the top media and technology companies and I ran into a ton of old friends as well as new faces and new tech. Here’s a rundown on the key ops and tech-related highlights from the meeting:

Data is popular, valuable, and, apparently, transparent

The IAB sub-titled the conference “The People vs Data”. I think “Data is Awesome” would have been more appropriate to the mood. Ad serving is transforming into data serving, “data and media” are seperate, and it’s no secret that there’s a whole world of data-centric players swarming around the online media business today. Aside from Doc Searls saying that Apple has been "smoking it's own exhaust"...

March 3, 2011 video Dan Foehner

Joe LunaJoe Luna is Manager of Yield and Inventory at Fox News Digital. He works closely with sales, production, and the trafficking groups to identify valuable inventory, set pricing strategies, and help define new ad opportunities. Joe will be presenting “Maximizing Video Revenue” at the AdMonsters Publisher Forum in Memphis. In advance of the event we asked him a few questions about video advertising.

 

Q: Can you briefly describe what you do in your current role?

 

Currently I manage the Inventory and pricing teams for foxnews.com

Q: The big story on video has been its potential growth, high value, and higher CPMs. How do you feel the growth of video revenue has been recently? Is it living up to...

Anna MurrayAnna Murray will be the keynote speaker for the upcoming AdMonsters Publisher Forum in Memphis. She has more than 20 years of interactive technology and marketing experience and is a nationally recognized expert for her ability to implement technology and Internet strategy. She began her career working for news organizations including ABC News before founding the interactive agency, e*media, in 1996. In 2004, e*media was acquired by the Technology Management Group to form tmg-e*media, inc. where she now serves as President. In advance of the Publisher Forum, we talked with Anna about technology and business.

Q: Can you briefly describe what you do in your current role?

I'm a strategic...

February 24, 2011 mobile OpenRTB Ernie Cormier

OpenRTB MobileOn behalf of all of the founding members, I am thrilled to announce the formation of OpenRTB Mobile, a committee within the OpenRTB consortium dedicated to increasing the adoption of real-time bidding (RTB) in mobile advertising. The committee’s goal is to set standards on non-competitive features and functionality, in order to minimize the resources required to adopt the technology and maximize the output of resources dedicated to RTB innovation. Our first initiative is to set standards for the RTB protocol, which determines how buyers and sellers’ platforms communicate.

We’ve seen the online advertising space experience unprecedented adoption of RTB—with exchange-based ad buying projected to double this year. The expectation is that mobile won’t be too far behind. However, if the mobile industry has taught us anything, it’s that fragmentation and customization are the enemies of...

Paul Geller of Grooveshark.comLeading up to our US Publisher Forum in Memphis AdMonsters will be asking some of the speakers a few questions on their respective topics. Paul Geller will be presenting "Privacy, Consumer Protection for Global Ad Ops" at the Publisher Forum. Paul is the Senior Vice President for Information Products at Grooveshark.com. At Grooveshark.com, squeezing pennies out of ad serving is just one of the challenges that the on-demand music streaming site meets and defeats everyday. We asked Paul a few questions about consumer privacy and self-regulation.

Q: Can you briefly describe what you do in your current role?

As Sr.VP of Information...

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