Leading Operations Online

 

While Google introduced core mobile ad serving capabilities to the DoubleClick for Publishers ad serving suite last summer, the company is just now releasing the real mobile muscle. Launched today (check out the blog post), DFP Mobile offers support for a wide array of mobile rich media ad formats such as video interstitials, advanced targeting options, forecasting and reporting functions, QR code previews for testing creative and more. Fortunately DFP Product Manager Marcel Gordon gave us an inside look at the ad server’s improved capabilities as well as insight into what publishers desire on the mobile front and how the landscape will change in the near future.
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As a mobile ad network that developed across Asia-Pacific before launching in the U.S. and E.U. in 2010, InMobi boasts a unique perspective on the global mobile revolution and reaching international audiences at scale. Prior to the OPS Mobile event...

The Sunday Times recently ran a story about how ordinary families could make money out of YouTube's new policy of rewarding those who upload popular videos with a share of the revenue optimised against that content. To illustrate the point, the writer hung the story on the success of the '...

At the back of every publisher’s mind is a question: “Does my revenue reflect the true value of my inventory?” In far too many cases the answer is either “no” or “I wish I knew!” So how can publishers feel confident that they’re selling the right inventory to the right buyer at the right price?

The answer: productization. To learn more, Amy Inlow, Operative blog editor, asked product manager Andrew Sullivan to explain what productization is all about. (...

OPS Mobile

This exclusive AdMonsters content is brought to you by OPS Mobile. OPS Mobile will bring digital advertising leaders and ops professionals together to discuss and develop best practices for operational excellence in a world of connected devices. Register today for OPS Mobile, AdMonsters' mobile advertising conference, which will be held December 7, 2011 in New York.

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