Leading Operations Online
Today OpenX announced the release of a new platform, OpenX Enterprise, which is a Software as a Service hosted ad management solution with new capabilities for managing different channels of inventory and product in one tool. Read the release. According to OpenX, this is a departure for the company and for the industry at large; the purpose being to give publishers the tools they need to compete in an ecosystem that has over past year been largely dominated by solutions for the buy-side.
AdMonsters spoke with Jason Fairchild, Chief Revenue Officer, and Matt Plummer, Head of Product Management, at OpenX for more information on what this product release means for ad operations.
Q: Can you please give a brief description of the new features in this release, particularly the capability of managing revenue across different channels, and how they will help...
Editor's note: Originally appeared on the Bizo blog.
Debates about the Federal Trade Commission’s call for a “Do Not Track” system to protect consumer Internet privacy have been going on for several weeks now. But only in the last few days has the issue become very “real” for many consumers with the development of actual Web browser features purportedly designed to give users more control. While I won’t go into vast detail, it’s worth taking a brief look at how each of the leading browsers are choosing to handle the issue, and the “grades” I believe each should get for their efforts:
Microsoft Internet Explorer 9 – If a user enables “Do Not Track” functionality, the browser will be able to compile and read a list of sites, with which a user can then use to create an “allow” list or a “block” list.
- I give this a B for the concept, an F for laziness in...
Last year when I first joined AdMonsters I wrote an article about the Video Ad Serving Template, commonly know as the VAST which is a XML standard proposed and maintained by the IAB.
So what has become of VAST in the 12 months since? Has the industry embraced the VAST and VPAID standards? Is there wide adoption? Are the buy side and sell side seeing the benefits of VAST?
To answer these questions, I asked the following people for their thoughts:
- Cristina Cieplensky, Ad Solutions Video Project Developer, NBC Universal Digital Media Sales Operations
- Mark Trefgarne, CEO and Co-Founder at LiveRail
- Max Goodberg, Director, Technical Services, Freewheel
- Joey Trotz, Senior Director, Advertising & Digital Strategy ,Turner Broadcasting System & Co-Chair, IAB Digital Video Committee
Editor's note: The post originally appeared on the UM blog.
The world of Digital Ad Operations has changed dramatically over the past year. It was just over a year ago that we all started using acronyms like DSP, RTB, SSP, and DCO on a regular basis. In fact, I remember having lunch with a business colleague in mid-2009 and he started peppering the conversation with a lot of talk about “DSP’s”. I wasn’t sure what DSP stood for (yes, I admit it), but I thought it might have been Data Service Provider, which didn’t exactly make sense given the context of the conversation…but I went along with it anyway. Nowadays, those acronyms are thrown around with dramatic regularity.
Over the past year, our Ad Operations team has met with countless new startups that are popping up out of the...
Recently there was an announcement introducing OpenRTB, which is a consortium made up of both demand and supply side providers. The goal of the consortium is to create less friction in an marketplace that is only becoming more and more complex. Part of that initiative includes proposing a set of standards which will allow systems to more easily integrate with each other. You can find the press release, links to relevant news articles, and the link to the standards page on our OpenRTB topic page. Last week, AdMonsters featured a blog post from Ben Trenda of the Rubicon Project, who is a partner in the initiative.
Ben Trenda of the Rubicon Project:
“There are many benefits to the OpenRTB Consortium for publishers. Minimizing friction and improving communication between technology platforms will simply bring additional...