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When the EU Privacy Directive on cookies came into effect in May of this year – the first time the legislation had been updated since 1995 – it left a lot of people in the industry scratching their heads as to what it meant and for whom.


As with any law or Directive the wording was somewhat ambiguous and open for interpretation, but what was...

 

Following years of unfulfilled hype, mobile is now undeniably becoming a staple of mainstream media consumption, spurred for the main part by the success of the iOS and Android ecosystems. However, despite rapid advancements in mobile Internet usage, advertising revenues for the medium severely lag behind that of other digital media, no more so in the display space, the main reason being the difficulty in tracking ads served on mobile.
 
The majority of the issues stem from the...

 

The AdMonsters US Content Team, Gavin Dunaway and Maria Tucker, are excited to bring you this live blog from AdMonsters OPS Mobile at NYC's Metropolitan Pavilion. Stay tuned to see what's rocking the mobile ad world!

 

GD

8:30 – Sipping a piping hot cup of coffee, nibbling on a croisant and watching OPS Mobile attendees and speakers roll in. Looks like I'm not the only one just waking up and on this drizzly NYC morning – a bit of the ol' joe will do this room a lot of good. Checking in to Foursquare, Facebook and Twitter, all at the same time, thanks to my Sonar app. Follow conference happenings at #opsmobile.

 

8:50 – Ran into Chris Hanburger of aiMatch – check out his recent column on assembling an RFP for ad serving.

 

9:15 – The crowd rolls in, the show is about to start!

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I don’t know what to expect when I load the Sonar app on my iPhone and click on the WIRED holiday pop-up store  in Times Square, NYC. Lo and behold, numerous names instantly appear, all of them in my general proximity. My Facebook, Twitter and Foursquare accounts are hooked into Sonar, so the app instantly shows my connections with these nearby souls. One person strangely enough is a Facebook friend of an ex-girlfriend’s sister (whom I’m not sure why I’m still friends with).

 ...

According to FreeWheel's recently released "Video Monetization Report" for third quarter 2011, short-form video (under 5 minutes) and mid-form video (over five, less than 20) have a primetime interval of 1 p.m. to 4 p.m, while long-form episodic video (over 20) has a primetime that mimics television – 8 p.m. to 11p.m. What does that suggest about viewer behavior? What should video publishers take away in terms of their mobile video content as well as ad initiatives? 

 

For one, the data shows that viewers are sneaking in a few Lady Gaga music videos during work hours. On a more serious note and digging deeper into the numbers, you'll find that in that 1 p.m...

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