Leading Operations Online

Every major election cycle in the U.S. brings with it a volcanic eruption of media. With the presidential primaries popping off all around us, you don't need to be reminded of the sheer urgency with which campaigns have been pushing out their messages. But just so you know, political advertising is going to get even crazier very soon, as heated campaigns on the state and local level jump into the fray.

All of this media attention, and the volume of campaign messaging coming through ad channels, makes the political programmatic advertising space a really interesting one to watch right now. To get a fuller sense of the nuances of political programmatic, and both the complexities and the benefits of playing in that space, I reached out to Eli Kaplan. As a Founding Partner of digital ad agency Rising Tide Interactive, Kaplan works closely with political campaigns, nonprofits and advocacy groups. He's also the Chief...

Anyone can make a guess about why it's taken 20 years or so for the digital media industry to make standardizing data nomenclature a priority. Admittedly, "data nomenclature" doesn't really roll off the tongue, and if anyone thinks spreadsheets are sexy, they're probably a pretty niche group.

Yet data nomenclature is having a moment, thanks to some high-profile deals where data flow is a key factor. The IAB has launched the Data Nomenclature Initiative, aimed at creating standards around data field headers industry-wide, across publishers, agencies and buyers. Mediasmith CEO David L. Smith hatched the idea for the new initiative, and he spoke with AdMonsters about the challenges of ETL (extracting, transforming and loading data sets) when so many players in the space are using different terms for the same data, and about what he wants this initiative to accomplish now.

Smith will be talking more about this at our...

If you've ever been a lover of the theater, or if you've ever been close to one, then Playbill is likely more to you than just a familiar name and eye-catching yellow-and-black logo. The print magazine version has been publishing since 1884, distributing its goods to readers who want to stay informed about what's happening in the world of live theater.

Playbill has only recently come into the mobile app scene, though -- the Playbill app launched earlier in 2016. That said, according to Playbill Chief Digital Officer Rachel Glickman, when they began developing the app, they had some clear ideas about the content it should deliver, the interactivity it should offer to users inside and outside of the theater, and the strategies it should ply to monetize. AdMonsters recently had a conversation with Glickman about what Playbill has done with its app to deepen engagement with its audience and to further relationships with its advertising partners. Here's how that...

All right, everyone – it was fun while it lasted, but it’s time to admit the party’s over. Like the cops shutting down a suburban rager, Google has shown up to end all of our header bidding fun by opening up Dynamic Allocation to those filthy third-party demand sources. So clean up your source codes and tell your demand partners that they don’t have to go home, but they can’t stay in your header.

No, no, no, no – don’t kick out the guests quite yet. Even if industry luminaries swear this is the end of header bidding, rumors of its impending demise are greatly exaggerated. 

Yes, for...

When the Media Rating Council released its updated mobile viewability specs for review last week, it didn’t hold too many surprises. The main definition of what counts as “viewable”—50% of pixels in view for one second in display, or for two seconds in video—carry over from the interim guidelines the MRC announced in the spring of 2015. And of course, those guidelines carry over from viewability guidelines for desktop.

The new specs don’t deliver everything advertisers and publishers want clarified. The MRC has left the door open to debate whether these guidelines are good while the user is scrolling through a newsfeed. (Some are calling for a half-second rule for newsfeed environments.) The door’s also open to talk about engagement metrics. This new draft does break out guidelines for a) content loaded into an app from the web via a link from b) guidelines for standard mobile web....

Rocket Fuel