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Digital media is just scratching the surface of data capabilities like identity, people, convergence, and automation. Mastering these channels combined with valuable data options opens new possibilities in efficiency, effectiveness, and creativity.
Join executives from ESPN, Aol, Vevo and Oracle Data Cloud as they discuss how they are leveraging data for advertising campaigns—including direct guaranteed, private marketplaces and audience extension—as well as data for marketing endeavors, an area where revenue teams are asserting more influence.