The AdMonsters Private Exchange Playbook
As increasing spend flows through programmatic channels, the private exchange concept is considered a boon to both buyers and sellers through enhanced trading controls and inventory transparency. In particular, it’s a convenient way for publishers to better monetize inventory headed to programmatic channels while meeting and exceeding the demands of their top advertisers.
The good news is the plethora of nuances in the world of private exchanges ensure there’s no wrong way to implement a private exchange – the phrase “different strokes for different folks” has never been truer. The bad news? Well, it’s another complex landscape withinan already labyrinthine ecosystem. To understand which approach is (or approaches are) optimal for your organization requires a base level of knowledge about the elements and workings of a private exchange, something we aim to provide in our Private Exchange Playbook, sponsored by Open X.
Gavin Dunaway is Editorial Director of AdMonsters, heading up all website and print content as well as planning agendas for conferences like the Publisher Forum and Ops. Previously he served as Senior Editor for interactive advertising trade news depot Adotas.com, and before that he held reporting and editing roles for numerous industry-related publications. When not diligently producing news and feature articles related to ad ops, he enjoys playing guitar so loud that the walls shake. Follow him, if you dare, on Twitter at @AdMonsterGavin.