The Makegood and AdMonsters Announce Content and Marketing Partnership
The Makegood, the website that provides an inside look into the media advertising industry, and AdMonsters, the global leader in strategic insights on digital media and advertising strategy through its conferences, website, research and consulting services, today announced a marketing partnership where the two organizations will work together to produce timely and relevant content and co-market events, including the upcoming AdMonsters OPS Markets conference on April 4 in New York City.
“AdMonsters is the perfect partner for The Makegood. Our focus on creating insightful content by industry professionals is a great fit with Admonsters’ longstanding focus on producing quality events and conferences,” said Matt Straz, publisher of The Makegood.
“This is a great partnership and a natural fit between two complimentary media companies. Together we can increase our coverage and better serve the community of digital media and advertising strategists,“ said Bowen Dwelle, CEO of AdMonsters.
About The Makegood
The Makegood provides an inside look into the media advertising industry. The site publishes original content by industry professionals who cover the people, companies and news that drive the buy and sell side of the business.
Founded in 1999, AdMonsters is the global leader in providing strategic insight on the future of digital media and advertising technology through its conferences, website, research and consulting services. AdMonsters focus is on media operations, monetization, technology, strategy, platforms and trends. Its conferences and websiteare the meeting place for this dynamic and expanding community to connect, gain insight, develop best practices and exchange thought leadership. AdMonsters conferences include AdMonsters Publisher Forum, OPS, OPS Markets, OPS Mobile, OPS TV and AdMonsters Screens. In the early days of online media, the community was comprised largely of operations professionals at online publishers and advertising technology providers. Today’s expanding ecosystem now includes publishers and content creators, agencies, SSPs, DMPs, DSPs, RTB and service providers, technology and platform developers, advertising networks, brands and investors. See http://www.admonsters.com for more info. Follow us on Twitter at @AdMonsters and on Facebook.
Joining the AdMonsters' team in December 2012, Joshua has a creative knack for writing, and an even deeper love for learning new things -- including the world of digital advertising. Formerly an editorial assistant at TheRoot.com, a leading online, African-American news website, Joshua spends his time scouring for the latest and most influential news on ads and ad-operations for AdMonsters. In addition to his tenure in the editorial world, Joshua spent a year trampling over pitches and press releases while part of a D.C.-based lifestyle PR firm.
Hailing from Texas, Joshua spent his most recent years in the nation's capital., graduating with a master of arts from Georgetown University, before packing up and trekking to Brooklyn, N.Y. When off the Clock, Joshua enjoys gallery-hopping and wallowing in the fresh-cut grass at Central Park's Sheep Meadow.
Follow Joshua on Twitter: @admonstersjosh