Articles - AdMonsters

🌯 Who’s Watching the Web? Google’s Change, Journalists’ Stand & The Ad Tech Cleanup Act

Google’s been busy tinkering under the hood again, and this time, it quietly yanked a key search feature just weeks before the 2024 U.S. election. According to Platformer, Big G stopped showing warning banners that alerted users when their search results might be sketchy.

AI Search is Eating the Web—Can Publishers Stop It?

Google’s AI Overviews and rival AI search tools are keeping users on their platforms, decimating referral traffic for publishers. As lawsuits mount, is there a way forward for the open web?

Can We Do Better Than ROAS?

ROAS might be the golden child of ad tech KPIs, but is it really the best measure of success? In this sharp take, Abhijith Jayakumar, Group Director at GroupM and AI storyteller, challenges the industry’s obsession with ROAS and explores better alternatives for measuring true business impact.

How AI is Reframing Inclusion in Media and Advertising

Jeffrey L. Bowman, CEO of Reframe AI Technologies and Reframe Consulting Services, explains how AI helps media and advertising leaders operationalize large-scale inclusive change and growth.

Black Excellence in Digital Media & Advertising: 2025 Leaders to Watch

In honor of Black History Month, AdMonsters celebrates Black professionals shaping the future of digital media, advertising, and ad tech. From driving innovation to championing diversity, these leaders are making an impact far beyond the industry.

LinkedIn Live Replay: How Platform Policies, DEI Shifts, and Brand Safety Impact Black-Owned Media

Meta’s latest content moderation shifts, the changing perception of DEI, and the ongoing debate over brand safety are reshaping the future of Black-owned media and the broader ad tech ecosystem. In a recent AdMonsters LinkedIn Live, DéVon Christopher Johnson, Co-Founder of BOMESI, shared his perspective on how these forces impact…

Why Comcast’s Universal Ads Will Actually Work

Comcast’s Universal Ads is set to reshape premium video buying by centralizing access to top media companies with advanced tech and seamless automation. Here’s why it’s different—and why it might just work, according to Casey Saran is co-founder and CEO of Spaceback.

Regulating the Press? The FCC’s Targeted Investigations Raise Alarms

The FCC’s latest investigations into media companies, led by Trump-appointed chair Brendan Carr, have raised alarms about press freedom. Targeting DEI programs at select organizations while ignoring others, the probes appear less about regulation and more about exerting political pressure. With NPR, PBS, CBS, and others under scrutiny, experts warn…

🌯 Brands Can’t Track Their Ads, The Gov’t Won’t Pay for News—Who’s Left Standing?

In February 2025, research firm Adalytics released a report warning that ads for major brands, including Sony, Pepsi, and the NFL, appear on websites ibb.co and imgbb.com which The National Center for Missing & Exploited Children flagged for child abuse.

DOGE’s Unfettered Access to PII Prompts Legal Challenges

DOGE reportedly pulled financial, employment, and tax data from multiple agencies without public disclosure—privileges no business or federal agency would be allowed. Its unchecked access to personal data is under legal fire, facing lawsuits from privacy advocates and state attorneys general. Will the courts or Congress step in?