What's New in Behavioral Targeting for Mobile Advertising
Take a look at this article from ClickZ to learn about the challenges of behavorial targeting in mobile. SK
Behavioral targeting adds value to the return on advertising by identifying relevant users for advertisers and making the spend more effective. Due to the complexity of mobile devices, mobile ad targeting is not as advanced as online advertising. Finding ad inventory to reach users with specific behavioral characteristics can be a major challenge. And the more complex the criteria, the more limited and costly the inventory becomes.