What is a Data Management Platform (DMP)?
Confused about DMPs? This article from Adotas may help answer some of your questions about data management platforms. SK
A Crash Course in DMPs
ADOTAS – DMP: What is it? Why does it matter? And why should you care?
At its core, a DMP is the backbone of all online advertising operations for an economy that has increasingly become digital and data-centric. It provides marketers and agencies with a centralized view of all their audience and campaign data while helping them manage and analyze that data to create, target and optimize campaigns that can reach the right people at the right time with the right message.
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Header bidding has proven to be a revenue game-changer for many digital publishers. Through header bidding, publishers are able to gauge and transact on the true value of their inventory in programmatic channels. And for a lot of publishers, once they've gotten accustomed to life and business with header implementations, they want more -- more header partners, more unique demand, more revenue. Diving deeper into the header can be good for business, but it can complicate the day-to-day for ad ops.