What is a Data Management Platform (DMP)?
Confused about DMPs? This article from Adotas may help answer some of your questions about data management platforms. SK
A Crash Course in DMPs
ADOTAS – DMP: What is it? Why does it matter? And why should you care?
At its core, a DMP is the backbone of all online advertising operations for an economy that has increasingly become digital and data-centric. It provides marketers and agencies with a centralized view of all their audience and campaign data while helping them manage and analyze that data to create, target and optimize campaigns that can reach the right people at the right time with the right message.
To Learn More, Join Us At
Sept. 29 at The Weather Company's NYC Office. Tagless technology has taken the industry by storm, offering publishers impressive bumps in revenue. But there's still a great deal of mystery around it: how does it work, how do I integrate the tech, and why is it called tagless if there are so many tags? During this OpenX-sponsored Meetup at the Weather Company's New York offices, AdMonsters will discuss the pros and cons of the burgeoning technology with leading publisher operations specialist. If you want to learn more about tagless, this is the place to be.