Programmatic in the Future: What Does the Publisher's Crystal Ball Say?
A recent study by eMarketer estimates that more than 25% of US digital display dollars will come through real-time bidding (RTB) by 2016. As brand dollars move to this channel, publishers are left to answer a few key questions.
Over the next few weeks, join Doubleclick as ad tech experts and leaders in the online publishing business share their views on programmatic buying and its implications for publishers everywhere.
In case you missed it, today at 1:30pm, Rob Beeler, VP - Content & Media at AdMonsters, interviewed Curt Hecht, Chief Revenue Officer, The Weather Company, about the future of this technology. Check out the interview below!
To Learn More, Join Us At
AdMonsters Tech Forum, March 17, 1-5 p.m.
The Tech Forum is a half-day deep dive into publisher ad operations tactics and technology. Part training and part conference, the AdMonsters Tech Forum will feature ad ops experts leading interactive discussions that traffickers and managers face on a daily basis. Come ready to talk shop on what is “ad ops”, terminology, trafficking, QA, ad tags, VAST/VPAID, reconciliation, reporting, selecting and managing vendors, APIs, and more.