Programmatic in the Future: What Does the Publisher's Crystal Ball Say?
A recent study by eMarketer estimates that more than 25% of US digital display dollars will come through real-time bidding (RTB) by 2016. As brand dollars move to this channel, publishers are left to answer a few key questions.
Over the next few weeks, join Doubleclick as ad tech experts and leaders in the online publishing business share their views on programmatic buying and its implications for publishers everywhere.
In case you missed it, today at 1:30pm, Rob Beeler, VP - Content & Media at AdMonsters, interviewed Curt Hecht, Chief Revenue Officer, The Weather Company, about the future of this technology. Check out the interview below!
To Learn More, Join Us At
Sept. 29 at The Weather Company's NYC Office. Tagless technology has taken the industry by storm, offering publishers impressive bumps in revenue. But there's still a great deal of mystery around it: how does it work, how do I integrate the tech, and why is it called tagless if there are so many tags? During this OpenX-sponsored Meetup at the Weather Company's New York offices, AdMonsters will discuss the pros and cons of the burgeoning technology with leading publisher operations specialist. If you want to learn more about tagless, this is the place to be.