Programmatic in the Future: What Does the Publisher's Crystal Ball Say?
A recent study by eMarketer estimates that more than 25% of US digital display dollars will come through real-time bidding (RTB) by 2016. As brand dollars move to this channel, publishers are left to answer a few key questions.
Over the next few weeks, join Doubleclick as ad tech experts and leaders in the online publishing business share their views on programmatic buying and its implications for publishers everywhere.
In case you missed it, today at 1:30pm, Rob Beeler, VP - Content & Media at AdMonsters, interviewed Curt Hecht, Chief Revenue Officer, The Weather Company, about the future of this technology. Check out the interview below!
To Learn More, Join Us At
AdMonsters Meetup - Los Angeles
Header bidding has proven to be a revenue game-changer for many digital publishers. Through header bidding, publishers are able to gauge and transact on the true value of their inventory in programmatic channels. And for a lot of publishers, once they've gotten accustomed to life and business with header implementations, they want more -- more header partners, more unique demand, more revenue. Diving deeper into the header can be good for business, but it can complicate the day-to-day for ad ops.