Is Mobile Video the New Frontier?
According to a recent report led by Business Insider Intelligence, mobile video is on the rise – nay, mobile video is blowing up. And, while it is hardly a revelation that there's an increase in mobile video content, global video-content traffic on mobile platforms is expected to surge at borderline exponential rates between 2013 and 2016.
But what's causing the dynamic shift and rise in mobile video? You can thank Moore's law for at least some of the increase. With the advent and proliferation of faster mobile connections – i.e., 4G, LTE and the plethora of other buzzword phrases used to connote prompt data speeds – mobile video is easier than ever. And with the growth in the mobile video audience comes growth in opportunities to monetize and market mobile video content.
From Business Insider's findings: “
Mobile video viewing appears to be additive: Mobile offers new opportunities for video viewing, as smartphones and tablets offer options in terms of both when and where content can be viewed.This plays perfectly into the increasing trend of consumers accessing more and more content on the go and on demand.”
“And the mobile video audience is expanding rapidly: Over the last two years, the U.S. mobile video audience increased 77% to 36 million viewers. The second-fastest growing category, the audience for time-shifted TV, grew 54% to 146 million.”
Read more on the findings, including the full report, at Business Insider.