Data Management Platforms Demystified
This article from Mark Zagorski, CEO of eXelate, does a good job breaking down what a DMP actually is (or does). A good read for ad ops and publishers learning more about DMPs and what they could mean for your business. SK
Demystifying DMPs: 5 Things Publishers Should Consider When Selecting A Data Management Platform
In the alphabet-soup online advertising world we live in, the latest acronym to join DSPs, SSPs, IOs and RFPs in our lexicon is "DMP." As with many of the new and similarly labeled ad products, misconceptions develop about just what a DMP (Data Management Platform) is, the added value it can help create, and the functions it needs to provide to best fit a publisher's goals.
To Learn More, Join Us At
Sept. 29 at The Weather Company's NYC Office. Tagless technology has taken the industry by storm, offering publishers impressive bumps in revenue. But there's still a great deal of mystery around it: how does it work, how do I integrate the tech, and why is it called tagless if there are so many tags? During this OpenX-sponsored Meetup at the Weather Company's New York offices, AdMonsters will discuss the pros and cons of the burgeoning technology with leading publisher operations specialist. If you want to learn more about tagless, this is the place to be.