Alyson Williams will bring insights about how Forbes connects with 140 million+ people with ForbesOne, Forbes’ first-party data platform, during her keynote, "One Publisher, One Brand: United By First-Party Data," at the upcoming AdMonsters Publisher Forum. Williams will share how ForbesOne is revolutionizing how the publisher uses AI and machine…
Read More
In the ever-changing world of ad operations, it is crucial to stay ahead of the shifting landscape. One development that is here to stay is ad automation: using software and tools to automate and optimize backend operations to increase lead generation and revenue. Ad automation is not a new concept…
Read More
The recent decision by Google's GA4 to deprecate numerous attribution models, nudging marketers toward Data-Driven Attribution (DDA), has sparked considerable debate in the advertising community. While the crux of the matter is the black-box nature of DDA — we're unsure of its internal workings — a more profound issue lies…
Read More
Don’t think that only the largest and most sophisticated publishers can do video well. According to Anthony Gonsalves, SVP and Head of Global Business Development at Connatix, all publishers can — and should — embark on their video journeys. What’s more, they’re likely to succeed, as long as they follow…
Read More
Nielsen plans to integrate Amazon Prime's streaming data into its audience measurement tools starting on the premiere of Thursday Night Football. The deal has lead networks to express concerns that Amazon receives preferential treatment in data integration.
Read More
Leaders in the publishing space face a variety of challenges, some of which are universal regardless of which industry they hail from. At Publisher Forum Coronado Island, we gathered a group of these leaders to learn more about what opportunities they are looking forward to and what challenges they are…
Read More
When it comes to evolving data monetization, some publishers are blessed with substantial strong quality 1P signals, while others rely more heavily on cookie-based identity, with limited access to alternative identifiers. Given these diverse circumstances, there's no one-size-fits-all solution.
Read More
When Rachael Savage, Senior Vice President, Ad Revenue Operations, Hearst, dropped the phrase Ops is Strategic, during our fireside chat (Growing Your Career Through the RevOps Ranks) with Brooke Edwards-Plant, VP Global Ad Ops & Revenue Platforms, Condé Nast, at Publisher Forum Coronado Island, it was like a mic drop…
Read More
This comprehensive study delves into the booming audio advertising industry, exploring its effectiveness across different formats and environments, including podcasts, radio, and music streaming. The findings are poised to reshape how advertisers perceive and leverage the power of audio ads, shedding light on their ability to capture attention and drive…
Read More
What a difference a few business quarters make! Back in Q1, all anyone could talk about was an impending recession. The advertising industry expected to take a massive hit as advertisers cut their spending and focused on retail media platforms. We may still have a recession, although as of this…
Read More