Search results for analytics

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Turning Big Data into Big Analytics

The press has lately been wall to wall with revelations about the emergent ‘data economy.’ True, we have the means to collect a wide variety of data from a variety of consumers in every industry, but that alone isn’t ...

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The Next Generation of Ad Ops

 Recently the AdMonsters Professional Services team – Kevin LeFew, Zach Morgan and I – had the opportunity to head down to Charlottesville, Va., to speak with a class at the University of Virginia’s McIntire School of Commerce. Having spent my college ...

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Slides of Our Lives: Why the Fall (in Revenue)?

In last week's webinar that AdMonsters hosted with sponsor Roxot, "Measuring Up to Revenue Analytics," we got into a new meaning of "WTF." As presenters Alex Kharitoshin (from Roxot) and Bodhi Short (from Cordless Media) explained, sometimes "WTF" stands for "...

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