Search results for ads.txt

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What Is App-Ads.Txt?

Remember ads.txt? It’s the IAB Tech Lab’s transparency initiative from 2017 that allows publishers to essentially whitelist who can sell their inventory, maintained in an easily accessible txt file. Ads.txt came on the heels of increasing concerns ...

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Have We Reached the Limits of Ads.txt?

In a recent article in AdWeek, Forensiq shared findings that 1,400 mobile apps loaded ads while under the guise of TV Guide’s domain. That raised a lot of eyebrows across the industry, particularly since the vaunted Ads.txt was supposed ...

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What Is Ads.txt?

Ads.txt is an initiative the IAB Tech Lab launched earlier this year to ensure greater transparency in the programmatic marketplace by creating a record of who is authorized to sell or re-sell ad inventory. The top aim of Ads....

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What Is Ads.cert?

With adoption of ads.txt ramping up among publishers, this is as good a time as any to look toward whatever is next in the battle against ad fraud. The good news (that is, it’s good unless you were ...

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Feeling Validated: Ad Reform Talks Ads.txt

Ads.txt landed in the digital media world circled by a lot more confusion than you'd expect from a text file. Although the goals of rendering domain spoofing worthless and cutting down on arbitrage were quite noble, the approach was ...

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The End of Arbitrage? A Look at Ads.txt

Today (May 17), the IAB Tech Lab rolled out a new method for combating ad fraud, specifically of the domain-spoofing variety. It’s called Ads.txt, which stands for Authorized Digital Sellers, or at least it is if you really need ...

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What Is Pchain?

Pchain—not to be confused with rapper 2 Chainz or the even more similar PCHAIN, the first native multichain system in the world that supports Ethereum Virtual Machine (EVM)—is sort of like ads.txt for the buy side. But wait, ...

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