Everything about
yield management

December is upon us and everyone is scrambling to either hit or exceed revenue goals for the year. Unfortunately for many publishers, one thing is working against you: declines in traffic. It seems...
The past two weeks’ Olympic triumphs and tragedies have driven home to me the importance of publishers’ need to use technology to monetize dramatic spikes in traffic. Ok, you wonder how I can make...
Just in time for the IAB's Annual Leadership Meeting in Miami, ad server and exchange (and, not to forget, Publisher Forum Palm Springs sponsor) OpenX has boosted its already impressive...
Krux Digital is pushing its Krux Apps tools for smaller and niche publishers into public beta. In private beta since the fourth quarter of 2011 (early adopters included (InvestingChannel.com and...
Business analytics specialist SAS has acquired ad-serving platform aiMatch, with plans to combine the companies' technologies to provide online publishers with a holistic system for managing and...
Last week AdMonsters held the 16th European Publisher Forum in Amsterdam. Before the conference we asked several of the speakers key questions on topics that are important to ad operations. While all...
Jay Wright from cars.com talks yield and drives home a great point about quality of data and the value publishers can bring. Someone can be easily labeled an ‘auto intender’, but the numbers show...
I recently spoke to the Yieldex Summit about areas for return on investment within organizations and thought I'd share some of the take aways.  Theres a lot of competition in the market, as our...
NEW YORK (AdAge.com) -- Google and NBC Universal have dissolved an intriguing ad pact they established in 2008 nearly a year before it was set to expire, dealing a setback to Google's ambition to...
First Product of its Kind Will Combat Billion-Dollar Problem Palo Alto, CA (September 28, 2010) PubMatic, which provides online publishers — including the majority of the comScore Top 10 — with...
PubMatic announced its new Data Firewall product which the company says enables "publishers [to] get visibility into 3rd party companies that are tracking the publisher’s audience via pixels or...
Death, taxes, and yield optimization: they’re all inescapable, and each one is about as pleasant as the others. There’s no denying that yield optimization is important, especially for online video...
Media monetization firm RSG Media Systems on Friday unveiled a new analytics tool for digital publishers to maximize yield from ad sales. The new Zoox suite of products use analytics and predictive...
In many businesses, repeat purchase behavior is a key driver of value. Many companies track % of repeat purchases as a key business metric. This is useful in steady state, but can sometimes be...
We’re often asked to quantify the incremental value DoubleClick Ad Exchange can provide compared with publishers’ existing yield management techniques. According to proprietary research conducted in...
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