Ad Ops Topics: yield management

Yield Management traditionally refers to strategies for monetizing a perishable commodity with the ultimate goal of maximizing possible revenue. In the online advertising industry, yield management is often used to price and sell remnant or excess advertising inventory which otherwise may not have been sold through other means.

Blog Posts

Q and A: Speakers at the Publisher Forum in Amsterdam

Jun 21, 2011

Last week AdMonsters held the 16th European Publisher Forum in Amsterdam. Before the conference we asked several of the speakers key questions on topics that are important to ad operations. While all of our conferences are focused exclusively on online ad operations, the Publisher Forum is even more specific in its focus, with attendance limited to just one hundred of the most senior leaders in ad operations and technology at online publishers. If you weren't able to attend the conference...

ROI

Nov 9, 2010

I recently spoke to the Yieldex Summit about areas for return on investment within organizations and thought I'd share some of the take aways. Theres a lot of competition in the market, as our 'industry's favorite slide' keeps demonstrating. The dramatic evolution in the ad technology and systems space is causing more companies to take a fresh look at their ad operations and ad tech strategy and look for places of return on investment inside and out. In our consulting work,...

Online Video Yield Optimization the Right Way: Less Time, More Money

Sep 23, 2010

Death, taxes, and yield optimization: they’re all inescapable, and each one is about as pleasant as the others. There’s no denying that yield optimization is important, especially for online video ads, which now draw a vast amount of money industry-wide. Still, having your ad operations team spend the entire day looking at CPMs and ad sources is a miserable way to go about it—and even then, you’re probably still not capturing as much revenue or impression fill as you could be.Consider “fixed...