Ad Ops Topics: social media advertising

Blog Posts

Breaking Down Boundaries: Q&A with Jonathan Lewis, AdGent Digital

Mar 16, 2012

With a strong grasp of social media, AdGent Digital brings a comprehensive advertising strategy to advertisers and publishers. We sat down with Jonathan Lewis, GM International Markets at AdGent, to delve into the ways AdGent masters technology to generate revenue. AdGent Digital provides a diverse set of offerings for both advertisers and publishers. How do all these tie together in the company’s holistic strategy? Our strategy is very simple: we focus on delivering a premium...

The Massive Opportunity in Twitter's In-stream Ad Plan

Jul 19, 2011

For most of us in the social media space, the big news coming out Cannes last month had nothing to do with awards or lavish cocktail parties. Rather, the biggest story was that Twitter plans to introduce advertising directly into user Tweet streams, possibly as soon as two months from now. Unsurprisingly, users voiced concern over being bombarded with ads in their streams. The consensus was that Twitter, still smarting from a poorly received mobile ad bar, needs to proceed very carefully to...

IAB Innovation Days at Internet Week

Jun 14, 2011

Last week I attended the IAB Innovation Days event as part of Internet Week here in New York. Here are some of the highlights from the two day event. Emotion in Advertising Ross Levinsohn of Yahoo! and Neal Mohan of Google talked about how as an industry we are not connecting with people emotionally through ad creative. In his conversation with IAB’s Randall Rothenberg, Ross Levinsohn referenced the Chrysler “Born of Fire” ad that ran during the Super Bowl. He told Rothenberg that he’s...

XA.net's New Product optim.al Helps Advertisers Create Facebook Ads More Efficiently

Sep 28, 2010

Today demand-side platform XA.net, Inc., announced the release of optim.al (http://optim.al), a multivariate text and image advertising optimization platform which allows clients to quickly and efficiently test thousands of ad variations via a single interface. According to the release, XA.net is participating in the Facebook Advertising API Beta program and is making available its proprietary technology that allows for creative component testing and optimization. Read the release. CEO and...