Everything about rich media
We’ve got way more than 99 problems in digital advertising, and unfortunately, the .gif is still one. You’ve seen them: the lackluster, unanimated .gifs that crop up in place of shiny, fancy rich...
As AdMonsters prepare for our first ever Mobile Publisher Forum (Nov 11-14, San Antonio), we've decided to amp up the amount of mobile content delivered on our site. To kick this off, we were able to...
The latest Medialets campaign for Ralph Lauren featured in the NY Times iPad app unlocks subscriber-only content and allows consumers to purchase merchandise within the ad itself. MT ...
Ari Paparo of AppNexus discusses the challenges and scalability of rich media. MT In my recent Ad Age piece on the disruptive nature of RTB technologies I took some shots at the rich...
Sprout was acquired today by InMobi in a move that will combine InMobi's global reach and Sprout's rich media technology to simplify the creation and distribution of rich media creatives...
Rich media through the exchanges - mission impossible? ClickZ talks with Rob Gatto, CEO of PointRoll. SK Rich media ad exchanges could be on the horizon, says PointRoll CEO Rob Gatto. About a year...
When you visit the homepage for Aol’s Project Devil, there’s a catchphrase across the top that immediately grabs you: "There’s no reason webpages should look the same as they did 15 years ago." I've...
AdMarvel Enables Advertisers to Run Campaigns Across Multiple Publishers and Applications NEW YORK – July 8th, 2011 – ORMMA, the Open Rich Media for Mobile Advertising initiative, today...
Today mobile rich media provider Medialets announced they released a new version of their SDK which looks like it will include, among other features, support for campaigns from other third-party rich...
AOL's announced today at Cannes that Pictela will be working with several major publishers to deploy the IAB Portrait unit. The IAB Portrait format is one of the Rising Star Ad Units. For more...
ClickZ is reporting that DG (formely DG FastChannel), owners of rich media advertising firm Unicast, is now buying MediaMind (formely Eyeblaster). SK One of the oldest online ad firms in the...
Medialets released their Q1 2011 Mobile Rich Media Benchmarks report complied from metrics from their campaigns during that time period. The report has data on mobile rich banner ad engagement and...
Today Medialets announced the release of their new platform, Muse™, which is a web-based interface for creating mobile rich media ads. You can also view a slideshare presentation to learn more about...
According to Biz Report, Casale Media has released Videobox, which allows advertisers to run expandable video ads in display inventory. The press release from Casale describes the process. SK...
Adobe wants to be an end to end solution provider for mobile. To further that goal, they've announced a partnership with Medialets which will allow their rich media mobile ads to be more easily...
Gaming is everywhere - even in ads, it seems. Two new campaigns from Yahoo and brands such as People and Diet Dr. Pepper are taking on some of the gaming feel. The ads are designed to creatively...
ADOTAS – There was a big fuss on TechCrunch yesterday about interstitial ads — Dell was running a display takeover before sending readers on for their tech gossip — that culminated in a column by...
Aol had a busy year in 2010 as it announced its Project Devil initiative, made several acquisitions (5min, Pictela, TechCrunch and more) and continued its transition from as a standalone public...
AOL is acquiring rich media ad technology firm Pictela for an undisclosed sum, and also intends to roll out the super sized Project Devil ad units it revealed in September to all of its media...
New Campaign Seeks to Stop Flash Ads from Breaking the Web A new Internet campaign is seeking to stop Flash ads from breaking websites across the entire web by convincing ad networks to make...
Imagine if you had to code a TV commercial for people who have a Toshiba versus a Sony, or if there weren’t standard ad units and technologies for display ads online. Do you think big New York media...
Since 2008, our ad formats have served as the framework for the industry’s most compelling and high-performing mobile rich media. Using HTML5 to tap into the unique capabilities of mobile devices, we...
ADOTAS – “This is the day of the expanding man,” Donald Fagen croons on Steely Dan classic “Deacon Blues.” Well, according to a new survey by PointRoll and Compete, this is the day of the expanding...
ADOTAS – Possibly the only time I’m subjected to television ads is when I watch pro football, and that’s arguably when the worst creative appears. This season in particular, Miller Lite’s “Man Up”...
ADOTAS – I froze when I saw it — it was the 22nd of October, but a neighbor of mine was inflating a giant snow globe filled with elves and snowmen on his back porch. I glanced around for a sharp...
Resources and Links
.png)
Everything about
Operations Management 1 article
Private Marketplaces 5 articles
Programmatic Direct 2 articles
Audience Extension 10 articles
Responsive Design 2 articles
Viewability 9 articles
Creative QA 3 articles
Tag management 5 articles
Private Marketplace 1 article
Yield management 15 articles
