Everything about
real-time bidding

What are the real and current benefits of Real Time Bidding (RTB) to the advertiser? Read OPS Market’s Keynote speaker Martin Kelly’s assessment of the current state of the RTB market and get his...
I’ve been threatening on twitter (@MarkMcEachran) to write a book on the things publishers need to know about Real-Time Bidding (RTB).  At the Rubicon Project, we like to talk about ‘RTB Done...
Nexage, the leading mobile advertising real-time bidding (RTB) provider, announced last week that it has been selected by Rovio, the makers of Angry Birds™, to monetize and enhance advertising...
Last week Chris O'Hara of Traffiq, wrote a post talking about why RTB is less important than you think. This week, he has a follow up post out on Econsultancy discussing why RTB is important. O'Hara...
All the hype in the display advertising industry has been around real time bidding for the last several years, and rightly so. Finding audiences with precision (cheaply) is marketing nirvana and,...
"Private Exchange" is probably the only buzz word in the industry right now without a TLA. That’s almost a crime considering the huge potential they offer to both publishers and advertisers. Much...
Optim.al Platform Rapidly Determines Best-Performing Creative and Targeting on Facebook SAN FRANCISCO, CA--(Marketwire - April 6, 2011) - XA.net, Inc., the leading provider of data-driven social...
Buyers Want RTB Directly Sold by Publisher to Combine Powerful AudienceTargeting with Guaranteed Brand Safe EnvironmentsPalo Alto, CA (April 4, 2011) PubMatic, whichprovides premium online publishers...
Cross Pixel asks for some Real-time bidding insight - Is RTB all about the price or do you get some targeting benefit as well... or other benefits for that matter? If you have the answer they want to...
This article from ClickZ states the publisher concerns with Real-time bidding. I'm taking a guess though that the "sophisticated yield" system is probably not Excel. SK Next up for RTB: Allaying...
DOTAS – It’s become the fashionable thing to turn down a Google acquisition offer: Mark Zuckerberg brushed off Big G’s offer for Facebook years ago, Twitter reportedly balked at a puny price, Yelp...
It would be hard not to notice all the press that real time bidding (RTB) is getting these days. Clearly there is demand for more automated and efficient buying processes in the graphical online...
Advertisers spent over $350 million on real-time bidded inventory in the U.S. last year, but investment in the emerging practice will more than double in 2011 to reach $823 million, representing 8...
LOS ANGELES – February 9, 2011 - the Rubicon Project’s latest white paper, “Mechanics of RTB,” explores the world of real-time bidding (RTB) as it relates to publishers of premium websites, and the...
Econsultancy’s Demand-Side Platforms (DSPs) Buyer’s Guide has been published this week, which contains a detailed analysis of how real-time bidding (RTB) and DSPs are revolutionising the online...
Recently there was an announcement introducing OpenRTB, which is a consortium made up of both demand and supply side providers. The goal of the consortium is to create less friction in an...
Okay so 2010 has been the year of ad buying power where ad buying has undergone intense creativity with technology pushing towards real-time bidding. DSPs, SSPS and Data enablers have all crept into...
As much of the industry knows by now, we were honored to announce our participation in the newly formed OpenRTB Consortium earlier this month. With more and more publishers looking to real-time...
An interview with Dan Beltramo, CEO and co-founder of Vizu, to learn how advertisers can better understand how their online ads impact viewer perceptions of key brand attributes. The industry is...
The minute that marketers use multiple media buying channels for advertising campaigns, they're faced with an attribution conundrum. At a basic level, attribution is the analytics process of...
Philipp Pieper is CEO of Proximic, a contextual technology company, which announced today that it was integrating its technology with real-time ad platform, AppNexus. Read the release. AdExchanger....
A sea change has been underway for the last three years in the world of digital media. The buy side has become sentient - re-architecting the buying process leveraging open marketplaces, data and...
ADOTAS – The holidays may be when many companies slow down and start daydreaming about fruitcakes and sugarplums, but TRAFFIQ has got business on its mind. The agency workflow tool has partnered with...
Simplifying ad networks, exchanges, and DSPs. Part one in a two-part series. If audience size is any indication of a topic's popularity, based on the "Ad Networks, Exchanges & DSPs" session at...
We knew when developing the agenda for OPS that we couldn't just have operations people say that ops was sexy. We needed an icon in the industry to help drive that point home and end the day with...
Rocket Fuel