Ad Ops Topics: real-time bidding
Ad exchanges may offer real-time bidding (RTB) which is dynamically bidding on an impression level that matches the targeting criteria of the ad buy. If the ad request fits the criteria, an service provider can "bid" on that impression on behalf of the advertiser (or agency, or ad network). The maximum bid wins out and the ad is served.
Blog Posts
May 24, 2012
Yesterday 24/7 Media (rebranded from 24/7 Real Media last month) announced an extensive partnership with Microsoft Advertising, including naming the Microsoft Advertising Exchange the exclusive third-party ad exchange offered to users of 24/7 Open AdStream; annointing the Microsoft Media Network as the only non-WPP demand source with programmatic access to the Real Media Group's premium inventory; and opening up the Microsoft Media Network to media planning tool 24/7 Connect.We caught up...
Apr 16, 2012
They say it will be a love fest, but we're all secretly hoping for a round of sparring – on Wednesday, April 18 at OPS Markets in New York, Matt Barash, digital media adviser and entreprenuer previously seen at Forbes and Fox Audience Network, will join pal JR Randall, Director of Partnerships & Ventures for VivaKi Nerve Center, to discuss how to foster better relationships between pubs and agencies. But before then, he's shared with us some thoughts about simplifying the RTB marketplace,...
Mar 15, 2012
Though thoroughly hyped on their arrival, it's no secret that private exchanges haven't proven themselves revenue powerhouses yet – why that is and what behaviors need to change on the buy and sell sides is something we'll discuss in depth at OPS Markets, April 18 in NYC. Until then, Andrew Casale, VP of Strategy for Casale Media, was kind enough to share Casale's experience so far in powering a private exchange for GateHouse Media. Below he speaks to the biggest challenges and suggests how...
Dec 6, 2010
Russell Glass, CEO of Bizo will be giving the keynote address at the AdMonsters Network Ops Forum in NYC Dec 9, 2010. In advance of the event we asked him a few questions about ad operations.Q: Please tell us about you, your company and what gets you excited about online advertising.RG: I'm the CEO of Bizo, a business audience targeting platform that collects raw business information from publishers around the web, and turns it into organized and optimized business demographic data for...
Apr 26, 2010
With this blog post, I’d like to begin a series of posts on the technology and data-science that power modern display advertising (especially at Turn, where we’ve always been at the cutting-edge of innovation in this area). We will explore why the advances we’re making in the new field of computational advertising matter and how they matter. We will also try to de-mystify some of the concepts and the technologies that go into building a scalable, high performance demand...
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Jan 7, 2011
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Aug 11, 2011
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Jan 10, 2011
