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privacy

Thriving on the New Internet

These privacy concerns — AI innovation, the impending cookiepocolypse, Big Tech vs. DOJ, revolving ad spend slowdowns — all promise to shake things up further. And along with the new internet will come a new advertising ecosystem. Are publishers equipped to handle what’s coming next? The short answer is no,…

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What is IAB’s Multi-State Privacy Agreement (MSPA)?

Another day, another way for the ad tech alphabet soup plot to thicken. But this time, it seems to be a step in the right direction towards unifying compliance across state privacy laws called the Multi-State Privacy Agreement (MSPA). As of late, IAB and the IAB Tech Lab is committed to encouraging…

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The Rise of Publisher Data and Its Potential for Tighter Collaboration Between Brands, Agencies, and Publishers

With third-party cookie deprecation quickly becoming a reality, publishers are examining the data they have within their walls and realizing that they have unique and valuable assets to bring to the table. Their data will give rise to new opportunities for brands, agencies, and publishers to collaborate earlier on in…

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What Is CTDPA?

Last week the Connecticut House of Representatives and Connecticut Senate joined forces to pass the Connecticut Data Privacy Act (CTDPA). The legislation, also known as Senate Bill 6 (SB6), awaits Governor Ned Lamont's signature to make everything 100% official. The bill is expected to take effect on July 1, 2023. 

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