Ad Ops Topics: privacy

In the context of online advertising the issue of consumer privacy is at the forefront of public debate and is also becoming a target for government legislation in certain global markets. Consumer privacy means keeping certain types of information from being collected and used for marketing purposes - in this case delivering targeted advertising. This data could be either personally identifiable information (also called "PII") such as your name and address, or non-personally identifiable data such as which web browser you are using or the number of times your computer has visited a website. This type of ad targeting has many forms including contextual, audience or behavioral targeting. Government legislation and industry self-regulation practices are designed to address three major points: - what types of data should be made legal for the use of targeted advertising (or other types of electronic marketing) - informing the consumer that such data collection and usage is taking place - if consumer consent should be required (also known as opt-in or opt-out)

Blog Posts

Do Not Track Guidelines: W3C Wants Pub Ad Ops’ Take

Apr 23, 2012

UPDATE: The AdMonsters DNT meetup was a rousing three-hour discussion that poured over into a delightful talk over drinks. Our appreciation goes out to all who attended – including representatives from NYTimes, MTV/Viacom, A&E Networks, Clearspring, Gawker and more – with extra thanks to W3C Tracking Protection Working Group Co-Chair Aleecia McDonald (her presentation inspired great deliberation), Alan Chapell of Chapell & Associates and NBCUniversal for providing an excellent meeting...

Consumer Tracking With Respect: Device Recognition and the Next Leap Forward for Digital Media

Apr 23, 2012

For digital media to work, advertisers need to reach and positively engage consumers. There are billions of Internet-connected devices connecting every corner of the world so reach certainly isn’t the issue.The challenge is this: how do we as an industry parlay that massive reach into positive impact? Without the current advertising-based model, there will be less free content, fewer free services and an increase in the number of paywalls between people and the experiences and information they...

AdTruth Joins W3C: Q&A With Ori Eisen, Founder and Chief Innovation Officer

Jan 31, 2012

Device recognition specialist (no cookies required) AdTruth, a division of 41st Parameter, has further upped its pro-privacy ante by joining the World Wide Web Consortium (commonly known as W3C) – specifically the Tracking Protection Working Group, which is developing guidance for implementing and adhering to Do Not Track (DNT) functionalities for browsers, publishers, marketers, advertising technology companies and others. Founder and Chief Innovation Officer Ori Eisen gave us some thoughts...

Q&A with Nick Stringer, Head of Regulatory Affairs, IAB UK

Jan 16, 2012

There still seems to be a lot of confusion regarding the ePrivacy Directive, what advice would you offer to Publishers and Data Handlers at this stage? I think there are three key things: transparency, control and education. The EU self-regulatory programme is moving forward to deliver these and – though not initially designed to be – it is part of a package of measures to help comply with the new law. It includes offering a symbol or ‘icon’ in ads providing internet users with clear...

Harvesting the Data Fields: Q&A With Adam Lehman, COO and GM, Lotame

Dec 12, 2011

A longtime presence in the data management and marketplace arena, Lotame closed off its data-driven ad network to new customers in August in the hopes of building more interest in its data management platform, Crowd Control – the move was successful, with a dozen new publishers and content groups signing up for the DMP. AdMonsters caught up with Lotame COO and General Manager Adam Lehman to talk about shutting down the ad network, privacy perils, data licensing and what...