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mobile

Longtime readers (‘cause I’m sure I have so many) will know a fascination of mine over the years has been the true transformation of data into an actively used currency, particularly in terms of...
Hark my words, publishers, and let them set you free: Pre-roll is not the be-all and end-all of digital video advertising. Sure, there’s post-roll and mid-roll, but let’s get past the rolls. In...
Like a leaky faucet drip-drip-dripping into a steel sink, mobile has long been that nagging concern keeping publishers up at night. The amount of inventory seems to multiply daily with little demand...
Blizzards, polar vortexes (vortices?) – simply minor obstacles when it comes to bringing ad ops professionals together for deliberation and… Well, what’s deliberation without a little drinking? ...
If 2013 must be a "year of something," we probably should call it the year of mobile. According to estimates from eMarketer, U.S. mobile advertising spend more than doubled in 2013 to hit $9.6...
Nov 18, 2013 mobile Gavin Dunaway
I was honored to head a panel at the Street Fight Summit a few weeks ago, and I’m not finding it too awkward to watch myself on the video now. The topic was a doozy – basically how do you use...
At its San Francisco summit earlier this year, AppNexus used a slide chock full of poker chips to announce the technology platform was going "all in" on mobile. A gambling reference was an...
We kick off today's OPS by celebrating five years of Rob Beeler as AdMonsters' content czar and chief emcee. Here's to five more, buddy!But onto the meat – Derek Metz of Acceleration details early...
I’d like to say it’s feeling like fall in New York, but no, heat and humidity still assail us in early September, turning the Big Apple into a concrete sweat lodge. Hopefully the weather changes...
Aw damn – even AdMonsters is embracing the listicle. But we've got a good excuse: Advertising Week celebrates its 10th anniversary of unleashing the marketing hordes on the Big Apple. The official...
 Wouldn’t it be amazing if our phones could see the world in the same way we do,” commented Matt Mills, former Head of Innovation and Global Sales at augmented reality platform Aurasma, during a...
“We spend most of our time telling privacy advocates and even our clients what we don’t collect," comments James Lamberti, Vice President and General Manager of AdTruth. “If you read our contract,...
UDID was a problem. First off, the 40-digit alphanumeric codes giving unique identifiers to Apple mobile devices based on hardware details had no consumer opt-out functionality – no blocking,...
“TV is an immovable object, mobile is an unstoppable force,” suggested Rob Beeler, Content Czar.A strong opening is essential to a great event, and the content team was having trouble wrapping the...
“No transparency!” must be the most common complaint around the RTB space. Buyers feel short-shifted in terms their ability to get insight into the inventory they’re purchasing while publishers are...
Malvertising is a growing issue among ad-ops professionals. In a survey for our new report, "How to Fight the Growing Threat of Malvertisements", we found that 90 percent of ad ops professionals...
“The world is getting smaller and more global, and more companies from small to large are doing business across borders,” says Jay Lauf, Publisher of The Atlantic’s new mobile-specific news site...
Getting Ready for SonomaThere's tons going on over here at AdMonsters, including a major update -- we've filled all our seats for our Sonoma Publisher Forum. We're truly excited to have industry...
The Weather Outside is Frightful, but Sonoma Is So DelightfulAnd we’ll be letting it flow rather than letting it snow! The cold temperatures of Silicon Alley have much of the AdMonsters team huddled...
 We're Making Waves Our Publisher Forum in Sonoma, Calif., is coming together nicely; we've secured a stellar batch of industry leaders for our keynotes and sessions, including, Method, Inc.'s...
Deadspin Didn't Bring Home the Bacon on Te'o StoryAs your Facebook and Twitter feeds might have indicated, one of the biggest news stories this week – providing Lance Armstrong some welcome shade...
Mobile may be taking off; but, the platform's true potential lies in its name. As brands and advertisers push more money into mobile advertising, it's only natural that many want to take advantage of...
Mobile’s potential beckons like a field of dreams but whether it becomes a reality depends on the ability to build consumer trust for your platform or business. Mobile usage is surging. Gartner Group...
Digital Ad Spending Continues to Grow at Double-Digit RatesIt's little secret that investment in digital advertising is growing worldwide; that the audience for digital ads is growing; and, that...
Much to many publishers' dismay, mobile inventory is abundant and cheap. Except the latter (sort of) doesn't apply for Facebook – according to new findings by digital marketing solutions company...
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