Everything about mobile
Did we miss you? Don't fret too much, check out our chat with Pandora's Joanna Bloor right here. And, stay tuned for our next Monster Radio webcast. Trust us, you won't want to miss it! This...
Malvertising is a growing issue among ad-ops professionals. In a survey for our new report, "How to Fight the Growing Threat of Malvertisements", we found that 90 percent of ad ops professionals...
“The world is getting smaller and more global, and more companies from small to large are doing business across borders,” says Jay Lauf, Publisher of The Atlantic’s new mobile-specific news site...
Getting Ready for SonomaThere's tons going on over here at AdMonsters, including a major update -- we've filled all our seats for our Sonoma Publisher Forum. We're truly excited to have industry...
The Weather Outside is Frightful, but Sonoma Is So DelightfulAnd we’ll be letting it flow rather than letting it snow! The cold temperatures of Silicon Alley have much of the AdMonsters team huddled...
We're Making Waves Our Publisher Forum in Sonoma, Calif., is coming together nicely; we've secured a stellar batch of industry leaders for our keynotes and sessions, including, Method, Inc.'s...
Deadspin Didn't Bring Home the Bacon on Te'o StoryAs your Facebook and Twitter feeds might have indicated, one of the biggest news stories this week – providing Lance Armstrong some welcome shade...
Mobile may be taking off; but, the platform's true potential lies in its name. As brands and advertisers push more money into mobile advertising, it's only natural that many want to take advantage of...
Mobile’s potential beckons like a field of dreams but whether it becomes a reality depends on the ability to build consumer trust for your platform or business. Mobile usage is surging. Gartner Group...
Digital Ad Spending Continues to Grow at Double-Digit RatesIt's little secret that investment in digital advertising is growing worldwide; that the audience for digital ads is growing; and, that...
Much to many publishers' dismay, mobile inventory is abundant and cheap. Except the latter (sort of) doesn't apply for Facebook – according to new findings by digital marketing solutions company...
Google delivers search queries; and it always has. But as the dynamics of the Web change: as users adopt mobile at breakneck speeds – and as users want answers quicker and faster, the all-too-common...
Mondelez, the international snack and foods conglomerate formed after a split from Kraft Foods Inc. in October 2012, plans to bring the power of mobile to some of the world's most notable snack...
One of the Internet's largest retailers – eBay – announced an unexpected move this week. eBay’s president of global marketplaces, Devin Wenig, confirmed to AllThingsD on Wednesday that the consumer...
According to a recent report led by Business Insider Intelligence, mobile video is on the rise – nay, mobile video is blowing up. And, while it is hardly a revelation that there's an increase in...
Now more than ever, cell phones and other mobile devices work as a portable data center, constantly tracking who you are and where you go. In 2011, Apple caught flack for consistently documenting the...
I recently began reading a novel by Tom Perrotta called The Leftovers that imagines a suburban US neighborhood post-Rapture. One of the religious sects that emerges in the novel is named the Guilty...
Well before the media anointed mobile the Next Big Thing, venture capitalists saw its potential. Consumers have rewarded VCs for their foresight by how quickly they’ve ...
December is upon us and everyone is scrambling to either hit or exceed revenue goals for the year. Unfortunately for many publishers, one thing is working against you: declines in traffic. It seems...
Back in September, second-screen football companion app Squawka made headlines when BBH became a major shareholder in the nascent platform. With its real-time data visualizations for fans, the app...
Morning pardners – despite chatting with our sponsors till late in the night at the YuMe-hosted opening reception, the crew here at the Westin Riverwalk in San Antonio seems bright-eyed and bushy-...
So, tell me this isn't really cool: I can totally see myself spending hours playing this game in public, frantically jerking my smartphone to become a master racecar driver. I can imagine the...
In preparation for our upcoming AdMonsters Mobile Publisher Forum, we've interviewed Attorney Jim Elliott of the Federal Trade Commission to get a preview of his presentation on consumer privacy on...
A new patent by Apple promises to bring a challenge to ever-developing NFC technology, but is it too late? NFC has been in the news for ages, but it hasn’t fully taken off. It was disappointing when...
Following a lot of pooh-poohing of the programmatic buying space in the digital ad media, nothing quite shows the resourcefulness of real-time automated buying and selling (note that real-time...
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