Ad Ops Topics: mobile
Mobile advertising is an ever-evolving subset of digital advertising and can include mobile web display advertising (WAP sites), device application (or "app") display advertising, video and audio advertising delivered via a mobile device and ads via mobile messaging (SMS or MMS).
Blog Posts
May 23, 2012
I was in London last week for OPS London and to prepare for our Vienna Publisher Forum June 17-20th. Fortunately my visit allowed me to mingle with some elite digital minds at a SpotXchange dinner and a packed IAB Mobile Engage event. While the focus of the dinner and the Mobile Engage weren't on operations, I'm always looking out for insights to share with those who live, breathe and eat ops. It's why some of my presenters refer to me as, "Mr. Takeaway". Here are some specific takeaways I left...
Apr 30, 2012
Once upon a time there was a white space, one generated by the need to connect content created, planned and bought by agencies, with online media properties. This need led to the innovation of a technology that enabled the placement of online ads, and that was the beginning of the advertising operations industry. It was an attractive industry, one with high growth, high profitability, and one where a premium price could be charged.
But almost two decades later, the ad operations industry...
Apr 3, 2012
OMG – Have you been MRAIDed? Sound scary? It’s not. MRAID represents a new frontier for in-app mobile advertising, especially in-app video ads. Just want I need: another freakin’ acronym. Yeah, we’re all pretty much acroynm’ed out, but this is less about the acronym and more about what it does for us. MRAID is a video ad standard recently released and endorsed by the IAB that will help open up a vast new trove of mobile inventory for advertisers, particularly now that...
Mar 23, 2012
Continuing our series of chats with leaders in the mobile ad ops space (check out our Q&A with Bryan Moffett, VP of Digital Strategy and Ad Operations for National Public Media) in front of the upcoming OPS Mobile conferences (April 19 in NYC and May 16 in London), Ad Ops Insider sat down with Brian Hoskins, Senior Manager of Ad Services for Disney Technology Solutions & Services to hear what he thinks matters right now and his team is adapting to Ops...
Mar 15, 2012
After years of buildup, 2011 finally felt like a tipping point for mobile in the digital advertising community. If you work on the publishing side, last year probably felt like a time to build – a chance to upgrade your technology stack for mobile environments, select partners, test platforms, define your processes and train staff. If you were still sitting on the sidelines last year, there’s no better time to start your own year of mobile than right now, and fortunately the AdMonsters...
Discussions
May 14, 2012
May 7, 2012
Jan 20, 2012
Jan 9, 2012
Jan 6, 2012
News Articles
Mar 12, 2012
Feb 15, 2012
Feb 13, 2012
Jan 24, 2012
