Ad Ops Topics: display advertising
Online display advertising includes image and Flash banners that are placed on websites to generate revenue.
Blog Posts
Sep 27, 2011
I was recently asked to lead a session "What New Page Designs and New Ad Units Mean for Ad Ops" at Admonsters Publisher Forum held in San Diego this past August. When I was hashing out topics with the organizers, we quickly identified a topic that hit quite close to home: how to manage your ad ops team through a complicated redesign. I’m with Gawker Media, and you may be aware that we just went through exactly that in March of last year—so intense of an overhaul, in fact, that is...
Sep 7, 2011
Recently I had the good fortune and privilege to give the keynote presentation at the AdMonsters Publisher Forum in San Diego. The topic of the presentation, “What’s So Funny About Innovation?”, focused on the parallels between stand-up comedy and the difficulties of innovating within a data-driven business culture. Full disclosure: this was my first experience within the digital ad operations arena, so I was a little curious as to why I was invited to speak at this particular event. I’m...
Aug 23, 2011
In real estate, they say that location is everything. Real estate agents young and old can preach all day long about how location dictates price and demand and shapes the market. Location has different meanings, and in the world of real estate it’s commonly applied on three different levels: city, neighborhood and situation.Online display advertising works in a very similar fashion to real estate, and you can apply the same three-tiered approach to determine an ads quality, safety, and...
Jul 14, 2011
The London Film Museum provided a unique and inspiring backdrop to the AdMonsters OPS Markets conference last week; with close to 150 attendees enjoying a packed day of keynotes, expert sessions and debate, amongst the star-studded exhibits. The Museum’s Historic Debating Chamber – once the site of many heated political and social stand-offs, and now used for theatrical productions, speeches and presentations – provided a more than suitable setting for morning Keynote Donald Hamilton –...
Jul 12, 2011
When you visit the homepage for Aol’s Project Devil, there’s a catchphrase across the top that immediately grabs you: "There’s no reason webpages should look the same as they did 15 years ago." I've never met a publisher who would disagree, but it wasn’t until recently that we saw any kind of effort to redesign one of the most old-fashioned pieces in online publishing: the ad unit. New efforts to build engaging units that drive better interaction might be a sign that Project Devil – Aol's...
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May 23, 2012
May 12, 2011
Feb 24, 2011
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Sep 13, 2011
Jul 22, 2011
