Ad Ops Topics: data management platform
Blog Posts
May 9, 2012
It feels as if data management platforms have crossed threshold from "handy tool, nice if you can afford it" to "must-have-now" for both media sellers and buyers. The platforms were quite the talk of OPS Markets in NYC last month, where questions about what to do with the data pileup were debated from the top of the day. The event featured not one but two Focus On sessions devoted to the topic: Paul Dolan, North American Managing Director for Xaxis, discussed the idea of affinity...
Feb 23, 2012
While the primary focus of many data management technologies is to manage data assets for better audience targeting, the capabilities of a data management platform (DMP) go far beyond audience targeting. DMPs and content management systems (CMSs) can work together to deliver relevant content for your site visitors to increase your loyal user base and their engagement levels. Audience Insights From Data Management Platforms Let’s start with audience insights available from data...
Feb 6, 2012
Maybe it's early on to be calling it "The Year of..." anything, but all signs are telling us that 2012 is truly going to be the year of Big Data. However, we're not talking about realization of the phenomenon – as DataXu Mobile General Manager Lara Mehanna said last week at Media Cross Media's Big Data summit, 1.8 zettabytes (or 1.8 billion terabytes) bits 'o data were produced in 2011. People seem pretty aware that the world is inundated in data. No, 2012 would seem to be the year that...
Feb 2, 2012
“How many of you know what Big Data is?” asked Heidi Cohen, ClickZ columnist, adjunct NYU professor, President of Riverside Marketing Strategies and moderator of the panel discussion at the Media Cross Media (MXM) Big Data event.
A decent percentage of the crowd gathered at the Corporate Tax Network’s offices on the 60th floor of the Empire State Building raised their hands.
“How many of you are actually working with Big Data?”
Hardly any hands remained raised.
The inundation of...
Jan 25, 2012
In addition to upgrading its publisher-side data management platform with some slick new tools (including social data integrations), Krux Digital announced today that it’s gone global, now providing services for European and Japanese media companies. We caught up with Director of Client Services Brian Buizer to discuss some of the platform’s new features and ruminate on pubs’ biggest big-data-related challenges. What publisher woes is Krux aiming at easing with these platform updates?...
Discussions
May 21, 2012
News Articles
Jun 22, 2011
May 2, 2011
Apr 18, 2011
Mar 25, 2011
Mar 24, 2011
