Ad Ops Topics: ad networks

Ad networks are companies that aggregate website ad inventory across many different publishers to deliver advertising on behalf of agencies and advertisers. Ad networks can be stand-alone companies, publishers acting together as a vertical network, or part of a service provided by a company.

Blog Posts

Ben Humphry on Self-Service Ads and The Changing Network Model

Apr 12, 2011

Editor's note: Ben Humphry is Head of AdMonsters Professional Services in the UK. Recently he wrote two posts for the APS blog Here to Help. We wanted to share them with you in case you missed them. LinkedIn goes self-serveLinkedIn is the latest publisher to move to a self-serve ad model. Like Facebook, it has found this model to be the solution to the advertising dilemma facing social networks; how do you control the advertising environment when the content is user generated? The...

Building an Ad Server to Serve Your Application

Dec 20, 2010

Last Thursday my talk on Bootstrapping Your AdServer provoked hems and haws at the AdMonsters Network Forum (Dec 9th, 2010) in New York City. My intention was to provide a bit of insight to the challenges that publishers encounter on a regular basis; especially those in the midst of a growth spurt. However, I think it was taken to be an indictment of the contemporary ad network.Like the OEM ad server, ad networks serve a diverse clientele in terms of both volume and genre. They intend to meet...

Jack Myers and Rob Beeler at OPS NY Part 2 - Transparency

Nov 23, 2010

We knew when developing the agenda for OPS that we couldn't just have operations people say that ops was sexy. We needed an icon in the industry to help drive that point home and end the day with everyone buzzing about all the great things operations is. We were extremely fortunate to be able to get Jack Myers, media economist and chairman of the Media Advisory Group to help us end a fantastic day and really drive the point home. Below is the video of Rob Beeler interviewing Jack at OPS along...

Mobile Advertising Measurement Guidelines are Emerging

Nov 17, 2010

The unique attributes of mobile devices and mobile ad networks have made it difficult to trust the accuracy of campaign reports provided by mobile ad servers or the usage reports of mobile sites and applications. Crisp sometimes provides 3rd party reports to publishers or agencies that show significant discrepancies against the reports of other measurement servers. Regardless of which report is right or wrong, this issue has been a major barrier to effectively sell...

Removing the Barriers to Growing Online Media Spend: Transparency

Nov 4, 2010

Over 75% of Americans regularly spend time online. All savvy marketers realize that digital is the fastest growing component of their marketing strategy.However online media spend has grown at a much slower rate than consumer growth in time spent online, why is this?There are two clear reasons for the lag in movement of advertising dollars online; one, transparency (or the lack of it) and two, standardization of high impact formats such as video, rich media and full page ads. In this...