Ad Ops Topics: ad exchanges

Ad Exchanges are service providers that bring together buyers and sellers of online advertising for the purpose of creating a marketplace that works as an auction of media. The buyers of the media: advertisers, media ad agencies and ad networks, bid on digital advertising inventory that content owners make available in the auction via a technology platform. Some ad exchanges offer real-time bidding as a option. Examples of such services include Right Media, AdECN, and the DoubleClick Ad Exchange.

Blog Posts

Como Vai Voce, DoubleClick Ad Exchange? Latin American Launch Q&A With Scott Spencer, Director of Product Management

Apr 4, 2012

Latin America, open your arms wide because Google is about to stuff them with a big present. At AdMonsters Brasil on April 24 in São Paulo, Google will announce the Latin American launch of the DoubleClick Ad Exchange (AdX), the real-time, impression-by-impression auction platform that assists ad networks, agencies and third-party technology companies drive campaign performance across millions of sites, while also enabling publishers to maximize the value of their inventory. "We are excited to...

Ad Exchanges Can Mean New Control - and New Revenue - for Local Publishers

Aug 17, 2011

For years, the power structure in digital advertising has not resembled what most consumers would expect. Publishers, the entities that actually empower advertising by owning the relationships with consumers visiting their sites, generally aren’t the ones profiting the most. This has been true for years, but is an even more prevalent norm today, despite the fact that more money is flowing from traditional media to interactive.But this trend is shifting. Publishers are finally leveraging...

Iggy Fanlo of adBrite Discusses Online Video Advertising

Jun 30, 2011

Last week, adBrite, an independent ad exchange, won a Stevie Award for the Most Innovative Company of the Year based on its 2010 launch of video pre-roll ad units. AdMonsters asked adBrite's CEO, Iggy Fanlo, a few questions about online video advertising, video standards like VAST and VPAID, video ad spend and operations. Q: Does digital video have enough scale to be a significant part of audience targeting buy through an exchange?Fanlo: The simple answer is yes. However, the video...

Q and A with Russell Glass, CEO of Bizo

Dec 6, 2010

Russell Glass, CEO of Bizo will be giving the keynote address at the AdMonsters Network Ops Forum in NYC Dec 9, 2010. In advance of the event we asked him a few questions about ad operations.Q: Please tell us about you, your company and what gets you excited about online advertising.RG: I'm the CEO of Bizo, a business audience targeting platform that collects raw business information from publishers around the web, and turns it into organized and optimized business demographic data for...

Jack Myers and Rob Beeler at OPS NY Part 2 - Transparency

Nov 23, 2010

We knew when developing the agenda for OPS that we couldn't just have operations people say that ops was sexy. We needed an icon in the industry to help drive that point home and end the day with everyone buzzing about all the great things operations is. We were extremely fortunate to be able to get Jack Myers, media economist and chairman of the Media Advisory Group to help us end a fantastic day and really drive the point home. Below is the video of Rob Beeler interviewing Jack at OPS along...