Content tagged with Connect

Blog post

Videoplaza have launched the findings of their study into the world of connected devices exclusively at AdMonsters’ OPS TV in New York on July 11 2012. The report is titled A Future for TV: IP-delivered video advertising in a connected world

Connect

 

TEST TEXT 

 

 

Connect

It is not a new technique, but technological advances such as Real-Time Bidding (RTB), Data Management Platforms (DMPs) and innovative look-a-like algorithms have transformed audience extension into an impressive revenue opportunity.

As increasing spend flows through programmatic channels, the private exchange concept is considered a boon to both buyers and sellers through enhanced trading controls and inventory transparency. In particular, it’s a convenient way for publishers to better monetize inventory headed to programmatic channels while meeting and exceeding the demands of their top advertisers.

Maybe it’s because I’ve been watching too much “Downton Abbey,” but I can’t shake the idea that if programmatic direct was a debutante, 2013 was the year it came out.

Like a leaky faucet drip-drip-dripping into a steel sink, mobile has long been that nagging concern keeping publishers up at night. The amount of inventory seems to multiply daily with little demand from buyers (especially when it comes buying guaranteed), so publishers are forced to turn to ad networks and programmatic channels for the pennies they can get.

Connect, mobile, video

Viewabilty has been a big topic at AdMonsters events since the term came onto the scene. When the MRC recently rescinded its advisory against transacting on a viewable basis, we wanted to know how much it would affect publishers right then—and in the future.

Bring your questions as Gavin discusses his new feature story on video viewability – and some of the follow-up pieces in the works – on Monster Radio this Friday at 3 pm. RSVP here

Rocket Fuel