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My last column, "When TV and the Internet Converge," examined four points that marketers must understand about what's now happening with interactive television. In this column, let's review real-life examples of interactive television ads and explore where advertising will go from there. ...

Feed Article - superadmin - Jan 19, 2010 - 0 comments

... seek out advertising in my magazines, movie theaters or TV shows – but it impacts me. The Internet is increasingly becoming the ... in the same activities?  According to Harris Interactive , Americans now spend an average of 13 hours per week online, up ...

Feed Article - superadmin - Jan 13, 2010 - 0 comments

... media platform of HunanTV, which is the #1 entertainment TV network in China , and AdChina, the leading integrated digital platform, ... cross-platform ad serving technologies and effective interactive ad formats, analyze audience behaviors and establish online video ...

Feed Article - sgomez - Jan 26, 2010 - 0 comments

... released its " Top 10 Trends for 2010 " last month, interactive planners and buyers found themselves in some familiar territory. Ad ... taking the form of local paid search advertising or TV stations and newspaper sites. Way back in 2007, eMarketer reported on ...

Feed Article - sgomez - Jan 22, 2010 - 0 comments

... the generous support of InterCLICK, Audience Science, CPX Interactive, eXelate, MediaMath, and Pulse360. Ad Revenue 2009 ’s ... CEO of the IAB Ian Wallin, VP National Digital Ad Sales, TV Guide Jay Sears, EVP, Strategic Products & Business Development, ...

Feed Article - superadmin - Sep 28, 2009 - 0 comments

... round table discussion about the key topics facing the interactive media industry today.  We have a fantastic line up of presenters ... of Video: The Evolution of the Internet and TV Monty Mullig, Managing Partner, Digital Valence, LLC Monty Mullig's ...

Story - geerte - Sep 28, 2009 - 0 comments